Rossignol Enters Trail Running Category
“We are shifting from being a winter sports brand to a mountain sports brand,” said Vincent Wauters, CEO, Rossignol group. On select price points, Rossignol is competing directly with names like Salomon and Hoka.
ENDVR Announces Innovative Consumer Cash Back Feature: Join the Waitlist for Early Access
A smarter way to drive and track in-store xales — ENDVR’s new consumer cash back feature.
Feetures Launches First Non-Sock Product with Performance Tees
Known for its performance socks, the Stride Flex Performance Tee line, comes in men’s and women’s styles and various colors, designed for physical activity and everyday wear.
Hanes x Urban Outfitters Launch Ltd. Edition Capsule Collection
The Hanes Heritage x Urban Outfitters capsule collection features 28 pieces of innerwear and apparel for men and women, and provides a fresh take on Hanes basics. Available exclusively at Urban Outfitters stores and urbanoutfitters.com.
Skechers Signs Footballer Isco Alarcón
Alarcón is a world-renowned soccer midfielder who plays in the Spanish League and various international competitions. He played for Valencia CF, Málaga CF and Real Madrid, with whom he won five UEFA Champions League titles, before joining Real Betis Balompié.
Skechers Returns to Super Bowl with KC Coach Andy Reid in Skechers Hands Free Slip-ins
Skechers will appear for the 12th year in 2025, making it a perennial advertiser during the Super Bowl. The brand’s first appearance starred Joe Montana in 2010, and, last year, it featured Mr. T and Tony Romo.
Berghaus Adapts Program Removes Barriers to Outdoors for Disabled
Through Berghaus Adapts, consumers can request changes to the brand’s clothing and equipment to meet their specific physical needs. The company’s product team, based in North East England, will work directly with them to develop products for use in the outdoors that have otherwise made accessibility unattainable.
Wilson Launches Female-Specific Tennis Shoe
“The Intrigue redefines what it means to play fast, and it will undoubtedly give women tennis players the bold advantage they need to dominate on-court.” —Gordon Devin, President, Wilson Sportswear
U.S. Soccer Federation Partners with Home Depot to Support National Soccer Teams
The new partnership includes extensive programming for all 27 U.S. Soccer National Teams while supporting the Arthur M. Blank U.S. Soccer National Training Center, made possible by a $50 million contribution in 2024 from iconic businessman and philanthropist Arthur M. Blank, The Home Depot co-founder and Atlanta United owner.
Orangetheory Fitness to Introduce FDA-Approved Air Purification Tech to Studios
The agreement will introduce to certain Orangetheory Fitness studios nationwide Molekule’s FDA-approved, proprietary air purification technology designed to enhance indoor air quality.
Foresight Sports Partners with Golftec to Elevate Golf Training Experience
The partnership sees Foresight Sports’ launch monitor technology immediately integrated across Golftec’s global network of over 260 training centers.
Puma x Rhianna Redesign the Avanti
At the forefront of the low-profile trend, Puma x Rhianna drew inspiration from its archive across various styles including the Speedcat, the Mostro and the Avanti LS.
Callaway Golf Partners with Five Iron Golf to Launch Callaway Tour Fitting
Through the agreement, all Five Iron coaches become Callaway Certified Fitters, and becomes the first indoor golf brand to globally offer tour-level fittings backed by certification from Callaway at all venues.
Schutt and Vicis Parent Inks Safety Alliance with Guardian Cap Maker
With the partnership of leading brands Schutt and Vicis and the related certification of a combination of technologies, the company will broaden the availability of Guardian Caps and helmets to players worldwide.
Garmin Montana Handheld GPS Series Offers SOS Satellite Communication
The new series—Montana 710, Montana 710i and Montana 760i— adds to Garmin’s handheld GPS navigators, featuring 5-inch color touchscreen displays that are glove-friendly. The 710i and 760i include built-in inReach technology which gives the user outside cell service through satellite communication.
