Puma’s Inconic 1968 Silhouette Goes Patchwork
Nicole McLaughlin worked in collaboration with Puma to remake and restitch a version of Puma’s Iconic 1968 silhouette in suede using a patchwork concept, using 14 percent deadstock materials and 57 percent manufacturing leftovers on the uppers.
The Lycra Company Introduces Lycra EcoMade Bio-Based Fiber
The company will launch its bio-based Lycra EcoMade Fiber at the ISPO Munich trade fair, which will take place from December 3 to 5, 2024. Live!, the sustainable clothing brand’s Upfit capsule collection, includes leggings, a top, and a jumpsuit made with Lycra’s bio-derived EcoMade fiber.
Puma Signs Long-Term Partnership With the Portuguese Football Federation
Starting in 2025, Puma will equip all male, female and youth teams as well as the Federation’s futsal, beach football and E-Sports teams.
The NFL Signs Licensing Agreement with Bettinardi Golf
The collaboration will introduce officially licensed NFL-branded Bettinardi products to market for the NFL’s 32 teams, including putters, wedges, irons, ball markers, divot tools, putting cups, cigar trays, and headcovers.
Skechers Signs NFL Kansas City Chiefs Head Coach Andy Reid to Slip-Ins Team
As a brand ambassador for Skechers Hands Free Slip-ins. He will appear in a print ad campaign in 2025 that “illustrates the comfort and convenience of the brand’s innovative and effortless signature footwear collection.”
Zenga Brothers Design Furniture Collection For “Skate Break”
The Skate Break Collection includes five furniture pieces—an oversized steel lamp and a boardroom table that converts to skateable pieces. Designers and brothers Benny and Christian Zenga worked with skateboarder Andy Anderson to test and prototype the pieces which they displayed in an interactive exhibition in Vancouver earlier this year.
Walmart and the National Fish and Wildlife Foundation Announce 10-Year Renewal of Acres for America Program
This new commitment from Walmart, combined with previous contributions, represents the largest corporate donation to NFWF since the Foundation’s creation by Congress in 1984, for more than $100 million since the program began.
Momentec Brands Announces Athlete Roster for 2025
Momentec Brands has tapped seven top collegiate and paralympic athletes to represent Team Momentec in 2025, building on the momentum created by Tiare Jennings, an All-American Softball Player and four-time NCAA Champion at the University of Oklahoma.
Puma Mostro Continues to Trailblaze in Candy Colors
Puma introduced the Mostro in 1999. The latest iteration comes in two candy-hued colorways,Electric Lime and Lavender, accenting textures and details, including studded outsole and mesh upper.
Adidas Originals and Bape are Back with Orketro
Drawing on the attitude of the 2000s and the company’s combined influence on pop culture, the Adidas Originals and Bape take on the Orketro sneaker, which features contrasting three stripes on the left shoe and a Bape STA on the right.
Rallyware Unites Brands and Retail Teams for Peak Frontline Performance
Rallyware announces the launch of its frontline enablement platform for retailers in the running, sports, and outdoor industries, uniting brand training with tools to empower store associates for peak in-store performance.
Step Into Your Gift: Foot Locker’s Holiday Campaign
Foot Locker will debut the campaign ads through the holiday season, highlighting each featured talent’s signature style, including Coi Leray, Anthony Edwards, LaMelo Ball and influencers Junebug, Kayce Kirihara and Brooke Preston.
Ugg Take Two with Post Malone
The second film features the Ugg men’s Heritage Pull-On TrailGazer worn by Malone and a partnership to bring Feel House, the brand’s multi-sensory retail experience, to life in Los Angeles later this month.
Adidas Signs First High School Women’s Basketball NIL Player
Kaleena Smith will represent the brand on-court during all her games, including with Ontario Christian High School. This season, Adidas is also sponsoring Smith’s high school and AAU teams that will join the 3SSB Circuit as part of this partnership.
Puma Taps Into Archives, Revives King Indoor
Puma has reissued the King Indoor for 2024 with a stitched leather upper, a pitch-inspired lace shroud and a gum outsole. Gold accents appear throughout, including on the “King” wordmark logo on the upper.
