Brooks Running Company Names Huge as New Advertising Agency of Record
Brooks Running Company, today announced that it has selected Huge as its creative agency of record (AOR), after a competitive review. Effective immediately, Huge will act as Integrated AOR responsible for marketing, creative, brand strategy, positioning and digital marketing, as well as global activations. “We’re thrilled to partner with Huge because they are a creative powerhouse […]
Icebug Becomes First Climate Positive Outdoor Footwear Brand
Icebug challenges the industry to join them in acting now against climate change. “The climate crisis can’t wait for us to become perfect. We need to act now” – Icebug CEO David Ekelund, pictured left Icebug, the Swedish outdoor footwear company, has been manufacturing footwear to tackle slippery conditions since 2001. From their start as […]
Conversation With Justin Gardner, BLDG Active CEO & Co-Founder
Justin Gardner, CEO and co-founder of skin repair company BLDG Active, spoke with SGB about the company’s rapid growth in its first two years, why it’s focused on the outdoor space, a new line that’s coming out May 1 and what else is on tap for the brand.
Top Shooting Guard Class of 2024 Jaylen Claggett
Jaylen Claggett will be at the Under Armour circuit this weekend playing for the New Jersey Bulldogs 2024 in Washington DC. His middle school won state tournament and went undefeated all year. Averaging 19 points a game and was named MVP in the final chip game scoring 23 points and hitting four three-pointers. Now AAU […]
Kuru Footwear Spawns “Performance Foot Health” Category With The Launch Of Atom … Blends Patented “Heel-Hugging” Tech and Sport Casual Style For Everyday Wear
Building on its success solving daily footwear challenges, Kuru Footwear, an established online footwear brand that fuels movement, is forging a new footwear category—performance foot health–with the debut of the Atom. Available April 15 on KURUFootwear.com, the Atom combines Kuru’s patented, triple-layer, “heel-hugging” technology within a sport casual style for active consumers. Featuring a slim, […]
The Original Muck Boot Company Partners With Nebraska Cattlemen To Support Disaster Relief
Proceeds of Limited-Edition T-shirt Sales to Benefit Nebraska Cattlemen Disaster Relief Fund to Assist Cattle Producers Impacted by Recent Weather Events Record flooding in the Midwest has caused significant damage. It is still unknown the impacts of the loss of livestock and crops, which could result in financial losses in the billions. To provide support […]
Mystery Ranch Brings On New Talent For The Fire Pack Program
Mystery Ranch, the industry-leading pack company built on a heritage of comfortable load carriage, function and durability for people who have a mission to accomplish, is excited to announce the hire of the new Fire Program Manager, “Luke, Luke, the Fire Duke”. – Luke Mayfield. In this position, he will lead Mystery Ranch’s on-going efforts […]
Desolation Wilderness-Inspired Hat Collection Takes You Way Out There
Made In The USA … Small Batch Designs From Deso Known for its dedication to sourcing local materials, small batch designs, and style-driven functionality, Deso’s new line of caps breathes life into a new season of Spring adventure. Thoughtfully designed with the modern explorer in mind, Deso releases four new USA-made cap styles: Big Sur, […]
Bridgedale Develops “Merino Mag +” Sock Collection – World’s First Magnetically Pairing Sock
Bridgedale, a global market leader in the manufacture of performance socks, has developed a solution to the age-old problem of losing socks in the wash. Using their patented “Polarity Fusion” technology they have perfected a process of twisting opposite and equal unique magnetic yarns into “pairs” of socks. By changing the direction of the twist of the yarn […]
SylvanSport Vast … RV Reimagined
SylvanSport won the RV Industry Associations RVX Reveal competition last month for the brand’s Vast camper competing against over 400 RV entrees to take the honor home. In 2004, SylvanSport, based in Brevard, NC, invented the cross-over category between Outdoor Gear and Rving. Being voted the number one RV for outdoor adventure by the judges […]
Toray Develops New PPS Resin with World’s Highest Flexibility Level Toray Industries, Inc.
Toray Industries, Inc. (Head office Chuo-ku, Tokyo; President, Akihiro Nikkaku; hereinafter referred to as “Toray”) announced today that it succeeded in developing a new polyphenylene sulfide (hereinafter referred to as “PPS”) resin with the world’s highest flexibility level while maintaining its superior heat resistance and chemical resistance. The company plans to start proposing applications of […]
Mikaela Shiffrin’s Record-Setting Season Fuels Popularity of #LEKISHIFFRINSELFIE Instagram Promotion
BUFFALO, NY (March 28, 2019) – LEKI congratulates Mikaela Shiffrin on her most successful season yet on the 2018-19 Alpine skiing World Cup tour — most victories in a season (17); most career women’s slalom wins (40); only skier to claim the overall, super-G, giant slalom and slalom championship in one winter. Along with Shiffrin’s success […]
Osprey Expands Executive Team Hiring Julie Rich as Vice President of People
Cortez, CO – March 27, 2019 – Osprey, a leader in creating top-quality, high-performance, innovative carry solutions, is pleased to announce the hiring of Julie Rich as Vice President of People. In this newly formed position, Rich will lead the Human Resources team including talent management, recruiting and retention, compliance, and management development. “We are […]
Therm-a-Rest Hyperion 20F/-6C Sleeping Bag Wins Backpacker Magazine 2019 Editor’s Choice Award
Coveted award honors new Hyperion 20F/-6C ultralight sleeping bag for outstanding innovation in design, material and performance.
LifeSaver Unveils Revolutionary Water Purification System
C1 offers mass water purification in a lightweight, portable package
