SGB Today

United By Blue x Sole Sustainable Footwear

Take Less From The Planet … And Leave Less Behind redefining sustainability in the footwear industry Sole x United By Blue teamed up to produce a shoe designed using sustainable materials from tongue to tread. Debuting exclusively on Kickstarter March 4, with a campaign that speaks about the state of the footwear industry, the earth-friendly Chukkas will […]

Merrell SS|2019 Trail Running Collection

Merrell delved deeper into the trail running space with the launch of five trail runners.  “Our SS|2019 collection brings an important milestone in Merrell innovation, uniting years of experience designing for the trail, foot-in-motion science, elite athlete experiences, and additional findings from the Merrell Test Lab. This collection delivers a range of options for all […]

Teva GC100 Footwear Collection

Honors The Grand Canyon’s 100-year Centennial With Born In the Canyon For Spring 2019 —•— The centennial celebration was the inspiration behind the GC100 footwear collection from Teva. The collection features five styles for men, women, and kids, with updated versions of the Hurricane XLT2, Original Sandal, and Original Universal, and two new silhouettes, the Hurricane […]

Brooks Glycerin 17

Launches March 1 … Loved By Brooks Ambassador Athlete and First Woman To Win The Boston Marathon, Des Linden The Glycerin 17 has been in the Top Five at Speciality Retail for the past Three Consecutive Years and on BrooksRunning.com last year. The Glycerin was up 22-percent year-over-year across all sales channels in the Cushion […]

Pearl Izumi “Here We Go” Campaign

“Here We Go”, Pearl Izumi’s tagline for 2019, works back with the brand’s Social responsibility message, their SS19 apparel collection, and elevates riding to more than a competition.  The purpose of the “Go” message is to connect all riders who love to cycle. Watch the video here. The 2019 Road Collection, Mountain line, and BikeStyle apparel collections are available at retail now. […]

Asics Metaride

GuideSole Technology For Runners reduces energy loss at the ankle joint to boost running efficiency In Limited Release Today —•— Asics MetaRide, two years on the drawing board, was designed to minimize energy loss at the ankle joint by “almost one-fifth” for comfortable long-distance running. GuideSole technology — curved sole shifts body weight forward  — […]

The Oscars… ‘Free Solo’ Wins Best Documentary Feature

‘Free Solo’ won Best Documentary Feature at last night’s 91st Academy Awards. Congratulations to Elizabeth Chai Vasarhelyi, Jimmy Chin, Evan Hayes, and Shannon Dillon on their first Oscar win. This is the first Oscar nomination Elizabeth Chai Vasarhelyi, Jimmy Chin, Evan Hayes, and Shannon Dillon. Watch Elizabeth Chai Vasarhelyi, Jimmy Chin, and Shannon Dillon accept the […]

Merrell Is On The Hunt

Your Dog could be the First Merrell Dog Ambassador! Voting begins at 12:00 a.m. February 22 Ends 11:59 p.m. March 16 The Top 10 photos with the most votes by March 16 at 11:59 PM will be grand prize finalists. The Merrell Team will choose one grand prize winner from the Top 10 photos to win the prizes […]

Nikwax … Finding Alternatives To Be More Eco-Friendly Since 1977

Nikwax has just crossed the 40-year-old threshold as the leader in the after-care | accessory category. Many people have not discovered the brand, but once they do, they’re a customer for life. Born in 1954, Founder Nick Brown was brought up in Kent, and from the age of 10, he trekked with his Dad in […]

K2 Mindbender Collection … Built To Last

When you combine patent-pending science, along with a healthy dose of gut instinct, you have the K2’s Mindbender collection. K2 came on the scene in the 1960s when the Kirschner brothers pioneered fiberglass ski manufacturing in the U.S. Long before freeride was a discipline, K2 was looking to change what could be done with and […]

The Creators … Simone Post x Adidas

Dutch designer Simone Post, first photo, has created a series of graphic rugs from one of the hardest fashion products to recycle – old sneakers. Simone, a talented textile, print, and product designer, experiments with materials and is fascinated with creating a new product from something that often ends in landfills. Adidas saw her previous […]