Granite Gear Grounds Keeper Alex Wehrle Picks Up 2,020 Pounds Of Trash
Leave it better. For the Granite Gear Grounds Keeper team of 31, this year was all about that mission. Despite the challenges this year brought, the 4th generation of Grounds Keepers pressed on in their goal to pick up trash. Alongside sponsors Klean Kanteen, Big Agnes, Kula Cloth, Astral, Food for the Sole, Recover Brand, […]
WNDR Alpine Introduces Algae Technology In Its Eco-Friendly Backcountry Skis
Matt Sterbenz, founder of WNDR Alpine, a manufacturer of eco-friendly biotech is using material derived from microalgae in its backcountry skis. Based in Salt Lake City, UT the company was founded in 2019 under the umbrella of Checkerspot, a materials company that specializes in next-gen polyurethanes, textile coatings and finishes. Last year, WNDR dropped its […]
Diamondback Partners With Rach McBride; Launches Women’s Gravel Scholarship
Diamondback has partnered with Diamondback athlete Rach McBride to launch its Women’s Gravel Scholarship. The partnership is intended to encourage more female and non-binary participation in the sport and remove barriers to entry. Diamondback will give-away its newest carbon gravel bike, the Haanjo 8C plus swag from McBride’s other sponsors to the scholarship award winner. […]
Bollé Assists Winter Sports Retailers With AI Touchless Sales Experience
Bollé launched its augmented reality (AI) filter that allows customers to see out of Bollé’s Phantom lens, found in its Nevada goggle, and see what they look like wearing Bollé helmets and goggles without physically touching the products. For retailers, the technology increases sales opportunities with less chance of returns, for consumers, it offers a […]
TransRockies Gravel Royale Announces Felt Bicycles As Presenting Sponsor
TransRockies Race Series announced Felt Bicycles as the presenting sponsor of the TransRockies Gravel Royale. The stage race will take place in British Columbia on August 23-26, 2021. “We couldn’t be more excited to have Felt join us as a presenting sponsor,” said Aaron McConnell, President of TransRockies. “Their commitment to creating versatile, modern and fast […]
Deuter Partners With Arrive Outdoors To Deliver Affordable Gear Rentals
Deuter announced a partnership with Arrive Outdoors, the outdoor gear rental and experience company, as its exclusive vendor for rental gear. The partnership will make backpacks more accessible to customers by offering affordable packages for people interested in trying out new sports and equipment before investing in their own. “At Deuter, our core values of […]
Myagi Launches Mobile App To Make Sales Associates Customer Ready
Available for both Apple iOS and Android devices, the new Myagi app helps businesses in the active lifestyle industry to ensure their sales channels are customer-ready. Prioritizing frictionless access, engagement and collaboration, the app implements improvements to the user experience based on research into customer challenges around digital training. Key features include: Team Chat – […]
Electrolit Donates Nearly One Million Dollars In Hydration Beverages To Support Local COVID-19 Frontlines
Electrolit, has donated more than $230,000 worth of product to frontline COVID-19 medical care professionals and nurses throughout Illinois, New York and Florida. The donation marks the brand’s second contribution to frontline workers this year, totaling nearly one million dollars in contributed product. “The global pandemic has affected every community, and our frontliners have made […]
POC Creates Aspired Collective
POC has created the Aspired Collective, a “new pathway for POC to promote and grow talent in snow sports and cycling.” Focused on its safety and protection mission, POC’s Aspired Collective is designed to give athletes, and those who aspire to be one, support and opportunity to focus on reaching the top of their chosen […]
YKK USA Launches Solutions Group To Help Companies Improve Manufacturing Efficiency, Processes And Develop New Products
YKK (U.S.A.) Inc. announced the launch of its new Solutions Group ahead of the Industrial Fabrics Association International (IFAI) Expo. The Solutions Group was created to help manufacturers struggling with issues such as time-consuming manual processes, high scrap rate and wasted material, inconsistent quality, high inventory, multiple suppliers, and rising production costs. The group will […]
Louisville Slugger L.A. Dodgers World Series Champs Commemorative Bats
Louisville Sluggers, the Official Bat of Major League Baseball, has created four commemorative bats celebrating the LA Dodgers’ first World Series Championship since 1988. One that is expected to go fast is a 34-inch limited-edition bat in team colors with the official MLB World Series Champions logo and the signatures of the members of the […]
Aetrex Launches All-In-One 3D Foot Scanner With Albert 2
Aetrex announced the launch of Albert 2, its next gen in 3D foot scanning technology. The all-in-one omnichannel device is a fully integrated foot scanning system to help customers find the right fitting shoe and orthotics at retail. The Albert 2 will be available to retailers starting February 2021. “The Albert 2 is an easy-to-use, […]
Hibbett Sports Sponsors Birmingham’s SMC2020 Virtual Experience Celebrating Local Entrepreneurs
Hibbett Sports announced its sponsorship of Southern Made Creatives (SMC) SMC2020 Virtual Experience on YouTube, a free event taking place on October 31, 2020, at 6 pm Central. As a Gold SMC2020 sponsor, Hibbett will host two segments —ReWork With Chanel and the Influence Panel. ReWork With Chanel The two-hour event will feature curated conversations, […]
Etnies Releases Michelin Package For The Holidays
In time for the holidays, etnies released its Michelin package — etnies Veer in yellow and Marana accented in blue and yellow. The collaboration has “reinvented the outsoles of the Marana and Veer once again”. The Marana was reworked to include a Michelin outsole with fused injection molded rubber toe cap, hidden lace loops, padded […]
Igloo Launches Ltd. Edition Spider-Man Cooler Collection
Igloo and Marvel released the Spider-Man Cooler Collection. The products include a backpack cooler and Playmate coolers featuring Spider-Man graphics. This is a limited-edition collaboration and includes four products. “It’s been really exciting collaborating with Marvel to bring the amazing Spider-Man to life on these special-edition Igloo coolers,” said Brian Garofalow, CMO, Igloo. “While Spider-Man […]
