Apple Fitness+ To Launch December 14
Apple announced Fitness+, the company’s first fitness experience built around Apple Watch, is launching December 14. Apple Fitness+ will offer studio-style workouts on an iPhone, iPad and Apple TV with workout metrics from Apple Watch for an anytime personalized experience. Apple Fitness+ is launching with 10 most used workout types including HIIT, Strength, Yoga, Dance, […]
Sotheby’s Expects Record Bid For Rare Adidas Sneakers
A pair of sneakers, designed by Adidas and Meissen, the German porcelain maker, is on the auction block at Sotheby’s, one of the world’s largest brokers of fine and decorative arts, jewelry, real estate and collectibles. The leather sneakers went up for auction on Monday. Sotheby’s set a pre-sale estimate at $1 million. The auctioneer […]
Kurgo Brings New Travel And Outdoor Gear To Australia’s Dogs And Their Humans
Australia’s adventurous dog lovers will soon be able to go together with Kurgo as the travel/outdoor dog brand expands its presence in that region. The Kurgo brand offers a broad range of solutions for pet owners geared toward travel and time outdoors, keeping canine companions fun, safe, and less messy. Kurgo’s safety harnesses, coats, car […]
Under Armour Sports Mask Receives Runners World Best Of 2020 Running Gear Award
Of the many face masks on the market, Runners World tested for its Best of 2020 Award, Under Armour’s Sports Mask won this year’s coveted award. With running continuing to boom during COVID-19 lockdown, the Mask allows wearers to get out and on the road or trail with ease of mind. The product offers an […]
On The Court With Asics’ Solution Speed FF 2
“The inspiration behind the design of the [Asics’ Solution Speed FF 2] product comes from the players’ motion on court. When they dash or turn direction to glide across the court to win a crucial point, I always envisage invisible sparks that fly from their feet. We visualized that impression with radial lines that are […]
Adidas Goes Back To Its Cycling Roots With Road Shoe
Cycling has always lived in the soul of the Adidas brand from the early 1950s when Adi Dassler began creating cycling footwear. And so, Adidas has decided to get back into the cycling business with its Road Shoe. In communicating with the cycling communities in Los Angeles, London and Germany, Adidas found that there was […]
Puma Reimages Its Classic Mirage Shoe
The Mirage Mox, dropping today, is the latest addition to PUMA’s growing collection of “Futro” shoe styles — fusing retro sneakers with futuristic inspiration and taking its design cue from the 90s-inspired running shoes. For close to a half-century, the Mirage has been in the Puma family first introduced as a lightweight track and field […]
Drop Four Collection From Reebox x Victoria Beckham Goes From Gym To Street
Fashion designer Victoria Beckham and Reebok have once again collaborated on a new collection of gym-to-street wear-inspired pieces. In line with previous seasons, each style in Drop Four is vetted and worn by Victoria to ensure it reflects her vision. This approach is then fused with Reebok’s technology and innovation resulting in go-anywhere high-performance pieces. […]
Phoozy Launches Antimicrobial “Mask” For IPhones
Phoozy is launching its Apollo II Series + Antimicrobial Thermal Capsule collection giving consumers a daily solution to keep their iPhones and Phoozy’s clean in the era of COVID-19. The capsule acts as a mask to keep germs and microbes away while also providing protection from heat, cold, droplets, and water. The capsule series […]
Hyosung Expands Global Reach; Invests In Brazil And Turkey Manufacturing Facilities
The demand for spandex in the global apparel market continues to grow due to consumer popularity of comfort and athleisure wear, garments of choice as consumers spending more time at home in the wake of the pandemic. According to global research and consulting firm, Wood Makenzie’s April 2020 report, spandex demand has been growing by […]
NURVV Run Partners With England Athletics
NURVV Run announced a new partnership agreement with England Athletics which names NURVV Run as a headline partner of the England Athletics Club Run. The partnership also gives NURVV Run access to its network of runners and coaches and the opportunity to showcase its smart insoles. Using biomechanical principles to analyze a runner’s data, NURVV […]
Nautilus C7 Indoor Cycling Bike Debuts At Dick’s Sporting Goods
Nautilus, inc. announced the expansion of its indoor cycling bike series with the Bowflex C7 connected bike. The bike, available at select Dick’s Sporting Goods, offers digital connectivity to personalize a workout. The C7 takes the Bowflex C6 bike to the next level with the following features: integrated 7-inch HD touch screen with access to […]
PrimaLoft P.U.R.E. Awarded Popular Science 2020 Best Of What’s New Award
PrimaLoft announced it is the recipient of the 2020 Popular Science Best Of What’s New Award* in the “Sports & Outdoor” Category for its PrimaLoft P.U.R.E. (Produced Using Reduced Emissions) manufacturing process. “We are honored to receive this award alongside many other innovators across a variety of forward-thinking industries,” said PrimaLoft President and CEO, Mike […]
Revo Appoints Bode Miller Global Brand Ambassador, Winter Sports
Two-time overall World Cup champion and six-time Olympic medalist Bode Miller has been appointed Revo’s Global Brand Ambassador, Winter Sports. The announcement kicks off with the launch of ‘Revo x Bode Miller Goggles’, an exclusive goggle capsule collection offering tech innovation to enhance the on-slope experience. Bode’s long-term alignment with Revo aims to propel the […]
Bode Miller Announces Upcoming Launch Of SKEO
Bode Miller, two-time World Cup champion and six-time Olympic medalist, today announced the upcoming launch of his tech venture, SKEO, a digital ski platform powered by physician-led Snowcookie Sports, that invites users to analyze and improve their skills, exchange stats, embrace safety, and enjoy their time on the slopes. Bode saw a gap in the […]
