SGB Today

TerraTrike Introduces Its Rogue Model

New for 2021, TerraTrike’s Rogue creates a new level of comfort and ease in cycling, a departure from finicky clunky shifting. The Rogue’s internally geared enviolo hub offers an infinite range of seamless shifting from a standstill or under load without the noise of idler pulleys or the constant tuning of derailleurs. The bike comes […]

Arena And USA Swimming Launch U.S. Swim Team Kit For Summer 2021

Arena and USA Swimming today unveiled its Team USA Bishamon Collection. Select pieces will be worn by all U.S. swimmers within the competition venue in Tokyo. “Arena has truly outdone themselves with the Bishamon Collection not only creating stylish pieces for both our athletes and fans but seamlessly marrying the rich tradition of the Japanese […]

Pro-Tec Athletics Launches Orb Activate

Pro-Tec Athletics released its Orb Activate Vibrating Massage Ball. The 4.5-inch vibrating massage ball offers targeted deep tissue massage while the vibration stimulates circulation. With three vibration settings: low, mid and high, consumers fully control the intensity level for muscle recovery in the quadriceps, hamstrings, hip flexors, glutes, and more. The 4.5” diameter and spherical shape […]

Hyperice To Sponsor University Of Kentucky Men’s Basketball

Hyperice announced a multi-year partnership with the University of Kentucky men’s basketball program. Its men’s team includes eight National Championships and 17 Final Fours. Kentucky players will have sideline access to Hyperice’s Hypervolt Bluetooth massage device. Kentucky Wildcats men’s basketball is also the first team to install the Hypervolt Hyperbox “The University of Kentucky men’s […]

Jordan Brand Signs Bradley Beal And Caris Levert

Jordan Brand announced the signing of Washington Wizards Bradley Beal and Brooklyn Jersey Nets up-and-comer Caris Levert to endorsement deals. Beal told Jordan Brand in an interview that he was inspired to join the brand by Ray Allen. “He had all the different colorways and even rocked retros. As a fan of his game, I’d […]

SylvanSport Added Two New Additions To Its Line Of Hack Pack Packable Pack

SylvanSport announces two new additions to its line of Hacky Pack packable packs — the Hacky Pack Duffle and Hacky Pack Hip. The original pack in the Hacky Pack line, the Hacky Pack Day, is a lightweight daypack that can carry a day’s worth of gear and convert into a packable 4-inch ball. The new […]

Toray’s Karuishi Represents The Evolution Of Fleece

Karuishi is a knit textile from Toray that represents a “significant improvement to date in the fleece fabric category,” said Toray. To create Karuishi, the textile manufacturer developed a knitting construction that creates a high-volume, two-layer structure resulting in a higher loft without increasing weight. The knitting method allows Toray to use variations of yarns […]

Don’t Call It A Liner … The New Base Glove From Point6

Point6 has introduced its Base Glove, a seamless, fast-drying glove designed for active outdoor use.  Products made with merino wool keep you drier than most synthetic fibers but using merino in a glove, which needs more structural nylon than a hat or a sock, is a challenge for product designers.  The solution, Point6 uses dynamic […]

Pantone Announces Colors Of The Year For 2021

Pantone has selected 17-5104 Ultimate Gray + PANTONE 13-0647 Illuminating as its Colors Of The Year for 2021. In a press release, the company said the two independent colors highlight how different elements come together to support one another and best express the mood for Pantone Color of the Year 2021. The colors symbolize both […]

Camp Stove Is Sweden’s Holiday Gift Of The Year

“Årets julklapp” means the Christmas Gift of the Year and an award given to a special product each year by the Swedish Retail Institute (HUI), in time before Christmas. With the pandemic, more consumers are spending time outdoors and, as such, HUI announced that the portable stove is this year’s top holiday gift Swedes will […]

Taxa Outdoors Expands Overland Edition + Updates Cricket Overland For 2021

Taxa Outdoors expands its Overland edition with the Mantis and TigerMoth Overland habitats and an updated Cricket Overland model for 2021. Overlanding offers the outdoor enthusiast the ability to combine activities from camping to kayaking to mountain biking. Taxa’s 2021 offerings offer consumers more options to find a habitat that meets their adventures. With increased […]

Igloo Releases Disney’s The Nightmare Before Christmas Playmate Cooler

Today, Igloo and Disney released its special-edition Disney’s The Nightmare Before Christmas Playmate cooler for the holidays. Through the use of custom artwork, the stop-motion animated film’s two characters, Jack Skellington and Sally, are depicted. One side of the Playmate features Jack in his familiar dress suit and when it’s flipped around, the stitched Sally […]

Lakai And Black Sabbath Drop Surprise Capsule Collection

Today, Lakai and Black Sabbath dropped a surprise capsule collection inspired by skateboarder Riley Hawk, shown below, and the heavy metal band’s albums, Master of Reality, Never Say Die! and We Sold Our Soul for Rock ‘n’ Roll. Considered by many devout followers as the best metal album of all-time, Black Sabbath’s Master of Reality […]