Magma Launches Crossover Series Cooking System With BBQGuys
Magma Products, a maker of marine and outdoor grills, announced the launch of its Crossover Series, a portable cooking system built for RV travelers and tailgaters in stainless steel with the ability to transform from stove to grill, pizza oven, griddle, or plancha. While the Crossover Series signals Magma’s entrance into the RV and tailgating […]
Isbjörn Of Sweden Launches 10th Anniversary Backflip Ski Set
Kidswear brand Isbjörn of Sweden announced it is launching a limited edition 2022 version of its first teen ski jacket and pant, the Backflip, marking ten years since its original launch in 2012. Maria Frykman, Founder and CEO, Isbjörn of Sweden said: “At the time my Co-founder Camilla and I were ready to get our […]
Original Penguin Brand Ambassador Wins Sentry Tournament Of Champions
Original Penguin Golf, a division of Perry Ellis International, Inc., announced that its brand ambassador Cameron Smith won the 2022 Sentry Tournament of Champions for his fourth PGA Tour victory. “We congratulate Cameron for winning in wire-to-wire fashion and for smashing the PGA Tour scoring record with a 34 under par total,” said Oscar Feldenkreis, […]
The North Face Collaborates With XX Kaws
The North Face and artist XX Kaws have collaborated on a collection launching on February 17. XX Kaws, a Brooklyn, NY-based artist, created prints and silhouettes with “perception and visibility” themes in mind for the collection that were incorporated into jackets, soft accessories, luggage, and various styles for men, women, and kids. The North Face’s […]
Adidas x Prada Create First Ready-To-Wear Collection Using Re-Nylon
Adidas and Prada announced a forward-move to their existing collaboration, adding a clothing collection focused on sustainability using the Italian luxury label’s Re-Nylon material. Scheduled to Launch on January 13, Adidas x Prada said the collection “reimagines luxury sportswear through a more sustainable lens.” The Made In Italy collection also includes bags. An “infinitely recyclable” […]
Bern Helmets Collaborates With Mount Holly Beer Co.
Bern Helmets announced it will launch Bern Sesh on January 12, 2022, a limited dry hopped lager in collaboration with the Mount Holly Beer Co., a pilot brewery based in Mount Holly, VT. The beer will be sold at select retailers in Massachusetts, Rhode Island and Vermont. This collaboration is the first between the two […]
Pinarello US Announces Scuderia Roster For 2022
Following its move into the gravel category in 2021, Pinarello, the Italian bike maker, announced its Scuderia ambassador team for 2022. “The Scuderia brings together athletes and community leaders from unique corners of the cycling and adventure sports sectors to motivate and inspire others to tap into the power of riding bikes. Whether racing at […]
Diamondback Adds Adventure and Gravel Cyclist Devin Cowens To Athlete Roster
Diamondback announced it has added Devin Cowens to its athlete roster for 2022. Cowens is a cycling advocate who has “brought awareness to barriers of entry in competitive and non-competitive cycling.” “I’m excited to be a sponsored athlete with Diamondback for 2022,” said Cowens, “the work they are doing to provide access to bikes and […]
Endura Updates And Expands MT500 Freezing Point Range
Endura has updated its winter MTB 500 Freezing Point Jacket and has added a women’s version with PrimaLoft Gold Insulation panels on the sleeves, front torso and hood. This combined with stretch thermal softshell fabric with a new Primaloft inner face on the back and lower sleeve offers unrestricted movement. The aesthetics and the paneling […]
Skratch Labs Introduces Sport Energy Chew Variety Pack
Skratch Labs, the maker of performance nutrition products, announced the release of its Sport Energy Chews variety pack. This new offering provides consumers with a mix of flavors over multiple training sessions. Each variety pack includes ten pouches — three pouches of Sour Cherry with caffeine, three pouches of Raspberry, two pouches of Orange, and […]
The Conservation Alliance Announces 2021 Outstanding Partnership Awards
The Conservation Alliance* announced the recipients of its 2021 Outstanding Partnership Awards—Bank of the West, Grayl, and Obōz. The yearly award recognizes the organization’s member companies whose efforts directly support grantee organizations working to protect wild places in North America. All Conservation Alliance grantees are invited to submit nominations and The Conservation Alliance staff vote […]
Houdini Sportswear Debuts F22 Minimalist Outdoor Approach
Houdini sportswear launched its Fall 2022 line using 100 percent recycled, renewable, biodegradable, and Bluesign-certified fabrics. “We are the perfect antidote to fast fashion because our products stand the test of time and are a planet-friendly versatile solution for virtually any life situation,” said Niclas Bornling, head of brand and direct-to-consumer. “Houdini’s Essentials line solves […]
Bote Introduces Zeppelin Aero 10’ Kayak
Bote, the maker of paddleboard, kayak and water lifestyle equipment, introduced its Zeppelin Aero 10’ inflatable kayak with a wide range of features to customize the vessel for any type of water or activity. Bote said it has “removed many of the common barriers to entry for customers who want to get into kayaking—the ability […]
Alterra Mountain Company Introduces Ikon Pass Travel
New for Winter 2021/22, Alterra Mountain Company has introduced Ikon Pass Travel, a travel planning service that offers exclusive to Ikon pass holders the option to book adventure travel across Ikon Pass destinations. With Ikon Pass Travel, Ikon pass holders log into their account and can review/compare airfare, hotels and activities across Ikon Pass destinations […]
HitchFire Releases Propane Kit For RV And Travel Trailers
HitchFire introduced an RV Kit allowing users to hook up a Forge 15 Grill or Ultimate Grill Station to an on-board propane supply. The product allows the company to expand its compatibility to a new set of vehicles. The Kit provides the option to switch between on-board propane and a standard propane tank without reinstallation. […]
