Geartrade rewards sellers and buyers with a loyalty program with higher payouts, rewards and discounts. All sellers will have access to prepaid shipping labels to print at home as part of the program. Launched on March 9, its Valley, River and Peak loyalty tiers offer different levels of rewards based on a user’s buying and selling experience.
“Our goal at Geartrade is to keep outdoor gear and apparel in use for as long as possible and help move our industry toward a circular economy. But to move that needle, we need loyal members of our community who are as passionate about UnNew gear as we are,” said Geartrade President Aaron Provine.
Based on the number of items sold, sellers on Geartrade will automatically qualify for the Valley tier and upgraded to River, then Peak. For consignment items sold over $145, River tier users will receive an extra 5 percent commission and Peak level is rewarded an extra 10 percent commission. The company will also award the Peak tier an additional 2 percent for all items listed directly on the marketplace.
Both buyers and sellers who use Geartrade to purchase UnNew gear will earn points based on each dollar spent or item listed, with 200 points resulting in a $5 reward. The higher the tier, the more points earned per dollar spent. The program also includes free boxes, free shipping and posting of all items.
“At the end of the day, we’re investing in our community by putting more money into people’s pockets, whether they’re receiving a higher commission or scoring a great deal,” said Provine. “And at the same time, any increase of used gear being kept in circulation benefits the natural places we seek out.”
