SGB Today Outdoor
New Report Identifies Major Retailer Concerns for Holiday 2024
Imagine steering your retail business into the bustling Holiday 2024 season while fixated on your rearview mirror. First Insight reported that’s essentially what retailers do when they rely solely on past sales data and old customer reviews.”
GoPro Takes Movie Goers Into the Eye of The Storm in Twisters
Director Lee Issac Chung and the team behind Twisters found GoPro cameras invaluable in making the action movie coming to U.S. theaters on July 19.
International Olympic Committee Urged to Terminate Soda Sponsorships
Leading global health experts and advocates are urgently calling for the end of soda sponsorships at sporting events worldwide, through a new campaign “Kick Big Soda Out of Sport.”
Sport-Brella Launches Sol-Breeze Shelter
The Sport-Brella Sol-Breeze is an open-walled shelter that provides full visibility with overhead coverage.
Vans “Always Pushing” Campaign Highlights Off The Wall Mindset
Vans tapped creatives that “embody the ‘Always Pushing’ ethos … to create a tapestry of content that spans cities worldwide, from Paris to LA and Tokyo,” developed in partnership with Alex/2Tone.
Fit For Any Adventure: Leatherman Signal
The Signal is a compact multi-tool with a built-in ferro rod, hammer and emergency whistle—features essential for surviving the unexpected in the outdoors.
WNDR Alpine Launches All-Season Outdoor Gear with Biology Inside
Demonstrates the performance of bio-based materials for industry-wide adoption, reducing reliance on non-renewable sources of oil among a broader community of brands seeking innovative material solutions.
Acer to Launch Next-Gen E-Bikes at Eurobike 2024
Acer will showcase its Acer ebii elite, eNomad-R series and Acer eCargo-M e-bikes at Eurobike 2024 this week in Frankfurt, Germany, from July 3-7. A full range of Acer and Predator e-mobility products will also be shown during the show.
Skullcandy Launches Active Collection
The earbud collection includes three “active” wireless products—Push Play Active, Push ANC Active and Sesh ANC Active—available at retailers July 2.
Meijer Celebrates 90th Anniversary as Family-Owned Midwest Retailer
Hendrik Meijer, a local barber in Greenville, MI, started the food store to service customers who visited his barbershop. in 1934. Today, the family-owned retailer has with over 500 Meijer supercenters, grocery stores, neighborhood markets, express locations, and distribution and manufacturing facilities throughout six Midwest states operated by over 70,000 employees.
Revo Joins US Sailing’s Growing Roster of Official Partners
The partnership, which is in effect throughout 2024, has Revo outfitting the US Sailing Team with eyewear to compete internationally, marking a global representation between the organizations.
Summer Kicks Off in NYC with Mubadala New York Sail Grand Prix
The first F50s have hit the water in New York City to begin training ahead of racing this weekend. After two fleet races on June 23, the top three ranked teams will fiercely compete in the winner-takes-all final, which will ultimately decide the event winner.
Badlands Launches UV Hoodie for Hot-Weather Adventures
Features include a UPF 50 UV protection rating to keep the worst of the sun’s rays off the body. Now in its 32nd year, Badlands focuses on quality, innovation, and performance and offers an unconditional lifetime product warranty.
Nalgene Outdoor Celebrates 75 Years with Two Exclusive Designs
Nalgene Outdoor’s anniversary limited edition designs featured on its 32-ounce wide-mouth bottle will be available exclusively on Nalgene.com, with 20 percent of each anniversary bottle sold supporting the Nalgene Water Fund.
PetSmart Goes for the Gold with Team USA Collection for Dogs
The limited-edition stars, striped and sporty collection for soccer, karate and basketball, also features tracksuits, hats and gold medal toys for pets to show “team pride in style.” PetSmart Doggie Day Camps will host a one-day-only Team USA-themed Doggie Day Camp experience on August 8, 2024, to celebrate and support Team USA.
