SGB Today Outdoor
Keen Launches Radical New Boot, Targhee IV with Keen.Fusion
Keen.Fusion creates a “mechanical bond stronger than glue using heat and pressure to fuse the sole and upper of the boot together into one piece.
Carhartt Launches Limited-Edition National Park Collection
“Inspired by the hardworking people who preserve the beauty and safety of our national parks, this collection aims to raise awareness around our partnership with the National Park Foundation.” —Susan Hennike, Chief Brand Officer, Carhartt
Bridging DTC and Wholesale: Your Brand’s Path to Sales
Discover how blending DTC and wholesale strategies with a dash of tech can boost your brand’s sales and market presence.
REI and Partner Expand Camping Experience near Bryce Canyon NP
The companies collaborated to create elevated platforms from Trex composite decking to elevate tent set-ups, expanded REI’s Signature Camp near Bryce Canyon National Park in Utah.
Keen Celebrates 10 Years of Uneek Open-Air Sneaker
To round out the celebration, Keen will introduce three new variations of the Uneek open-air sneaker, available in men’s and women’s styles.
Algenesis Unveils Groundbreaking Biodegradable TPU Material
Algenesis’ partnership with Trelleborg underscores the material’s versatility and potential to disrupt industries ranging from aerospace applications to outdoor apparel.
Dick’s House of Sport Partners with Former NFL Pro J.J. Watt
“J.J.’s passion for sport and his commitment to the community make him the perfect fit for Dick’s House of Sport.” —Mark Rooks, VP of creative, sponsorships and entertainment, Dick’s Sporting Goods
Copper Mtn Resort x Ball Revolutionize Recycling Practices To Protect Mountain Town
The Ball Aluminum Cup is made of 90 percent recycled content, the highest recycled content rate of any beverage packaging in its category and is available in 5 different sizes.
Petsmart’s Arcadia Trail Collection Empowers Pet Parents + Pets To explore With Confidence
LED apparel, functional outdoor gear and glow-in-the-dark toys give pet parents the confidence to enjoy the outdoors safely this summer with their pets.
Gazelle Bikes Introduces Eclipse eBike Featuring Bosch Smart System
The Eclipse is Gazelle’s first low-step, Class 3 eBike paired with the largest, integrated 750W battery.
Thermore Introduces Freedom Stretch Insulation
Freedom, made from 50 percent post-consumer recycled polyester, offers “ground-breaking stretch” while providing warmth across many uses for active pursuits.
2024 Retail Strategy Checklist: Maximizing Wholesale Channels for Active Outdoor Brands
Sponsored Content From ENDVR: To ensure your brand is poised for success in the wholesale/retail channels in 2024 and beyond, exploring the 2024 Retail Strategy Checklist for Active Outdoor Brands is a critical first step. This resource will equip your brand with the strategies to thrive in an ever-evolving industry landscape.
Legendary Innovator Gert Boyle: Spanning Generations
The First Lady of Innovation was more than an industry icon and philanthropist. She was a model for the power of the pioneering spirit—venturing into the unknown with vision and determination and leading by example for others to follow.
Polaris 2025 Snowmobile Lineup Features New Technology, Model Upgrades
Highlights include Polaris’ patented Dynamix suspension technology, RMKs up to seven pounds lighter, Patriot 9R engine expanded into trail and crossover models, widetrack 650 Titan Adventure, and SnowCheck customization program.
Vittoria Launches RideArmor All-Season Tire Range
Vittoria introduced the RideArmor tire range—”true armor” to protect cyclists from the dreaded puncture.
