SGB Today Outdoor
WatchOS 11 from Apple Offers Intelligent Customization
WatchOS 11 offers breakthrough insights from Apple into users’ health and fitness and more personalization.
Lee Launches Collab with HeyDude For Summer
Lee and HeyDude launch new collaboration for Summer with Netflix Outer Banks series actor Chase Stokes, and current HeyDude ambassador, as the face of the campaign.
Polaris Launches Off-Road E-Charging Network in Michigan’s Upper Peninsula
Polaris and the Michigan Economic Development Corporation launched an electric off-road vehicle charging network in Michigan’s Upper Peninsula. Hamilton’s North Coast Adventures near Ontonagon, MI., is the first in the U.S. to offer a rental fleet of Polaris’ all-electric off-road vehicle, the Ranger XP Kinetic.
Nike Deepens Commitment to Champion Women’s Sports
Nike’s Athlete Think Tank, now in its third year, has expanded adding ten women athletes and four elite women coaches to the collective.
Skechers Surpasses $11 Million in Animal Welfare Donations
The company’s philanthropic brand, Bobs , celebrates the milestone with a month-long series of events to save and support animals in need. Since 2015, the brand’s contributions have saved and helped over two million shelter pets.
Report: Top 10 Best Places to Camp in the U.S. in 2024
The list provides a variety of camping options from grasslands, forest, mountain, bay, valley, springs, canyon, park, lake, and elkamp (portmanteau for elevated camping) with rates from free to $300/night.
Big Agnes Launches Multi-Language European Website
Big Agnes launched a dedicated website for its European customers, building the launch last year of its Canadian website to engage with a global audience.
Implus’ Sport-Brella Expands Product Line with Suncave
The Sport-Brella Suncave is a ground-level shelter featuring walls on three sides, floor-to-ceiling entry/exit, and offers a flexible floor extension for use as a ground cover or for sitting.
Innovative Eyewear, Inc. to Launch Eddie Bauer Smart Eyewear with ChatGPT
The Eddie Bauer Smart Eyewear collection will debut with four polarized sunglass styles, showcasing a rimless smart eyewear design and includes voice access to ChatGPT.
Wolverine and Rawlings Launch “Grand Slam” Limited-Edition 1000 Mile Boot
Inspired by baseball, the lace-up Grand Slam reimagines Wolverine’s 1000 Mile Boot with a twist.
National Park Foundation Receives $25 Million Gift from Ballmer Family
The donation will support the Foundation’s mission to protect and preserve U.S. national parks.
Supercar Designer, McLaren, Debuts Limited-Edition E-Bike Range
Designed with hand-laid carbon-fiber frames and five power settings: Off, Eco, Trail, Sport, the Race 600W and 250W versions of both Extreme and Sport versions will be available in limited numbers.
Puma Rewrites a Classic: Takes Easy Rider From the Tracks to the Streets
A retro running silhouette that “embodies a classic era of footwear design,” the iconic Easy Rider, rooted in running, has undergone an evolution in 2024.
PetSmart Searching for the Next “Chief Toy Testers;” $20K to New Team Members
The Chief Toy Tester search is back and submissions are open for one lucky dog, cat and human parents to join the PetSmart team.
Skechers Enters Global Footwear Partnership With John Deere
The co-branded pro and lifestyle footwear collection is scheduled to launch in July, designed for agricultural professionals, construction workers, outdoor enthusiasts, and trendsetters.
