SGB Today Outdoor
Puma Mixes Modern and Nostalgic References in Collab with Aries
The genderless collection includes statement graphics, experimental knitwear and double nylon pieces, paired with a crafted selection of accessories and footwear, including an Aries take on the Puma Mostro.
Adidas Terrex Xperior PrimaLoft Loose Fill Hooded Jacket Offers On-the-Go Versatility
“With the Xperior PrimaLoft Loose Fill Hooded Jacket, we wanted to create a product that offered premium insulation and lightweight versatility without compromising on style.” —Susanne Capell, Category Director, Adidas Terrex
Wrangler Taps Country Music’s Cody Johnson for New Line of Western Dress Shirts
Inspired by his experiences as a cowboy and performer, the collection meets Johnson’s lifestyle on the ranch and off the stage. Available through select retailers nationwide, the collection will expand in Fall 2025 to include jeans and snap shirts.
Pushing the Limits with Enduro 3 from Garmin
Built for long races, the Enduro 3 weighs 63 grams and features up to 320 hours in GPS mode with solar charging and an always-on display. The device includes training and navigation tools with round-trip routing, trail run VO2 max insights, grade-adjusted pace, and preloaded TopoActive maps.
KOA Receives Leed Gold Certificate at New HQ Dedication
The building dedication this week represents a milestone in the company’s journey, affirming KOA’s “innovative approach to outdoor hospitality and its commitment to being good community partners, neighbors and stewards of the land,” said the company in a media release.
TrueTimber Builds on Partnership with Honda
“The addition of four camo patterns to the Foreman ATVs, Rancher ATVs and even more Pioneer series SXS vehicles further solidifies our commitment to providing customers with top-quality products that combine performance, style and functionality.” —Rusty Sellars, CEO, TrueTimber
Garmin Response Extends SOS to Google Pixel Smartphones
Beginning in the U.S., Garmin has integrated its satellite SOS emergency response coordination service into Google’s Pixel 9 smartphones.
509’s Winter 2025 Collection Delivers Breakthroughs in Performance
“The Winter 2025 Collection represents another leap forward in meeting the diverse needs of both mountain and trail snow riders.” —Alicia Anderson, managing director.
Farmers’ Almanac Releases Wet Winter Whirlwind Forecast
The Farmers’ Almanac warns that winter 2024/25 will be a “wet whirlwind,” meaning there will be a lot of precipitation and storms. Depending on where you live, you may see a lot of snow or rain.
Pacsun x Reese Cooper Bridge Streetwear and Outdoor with RCOS Collection
The collection offers a wide range of styles, from taped-seam shell pieces, insulated outerwear, and cargo pants to graphic tees, hoodies, sweatpants, and more. Cooper created the collection using technical fabrics like nylon, sherpa fleece, waffle knits, heavyweight cottons, and compression.
Ford and N+ To Release Bronco and Mustang Inspired E-Bikes
“These new e-bikes will allow more people to experience the adventurous spirit of a Bronco and the exhilaration of a Mustang from the moment they grip the handlebars.” —Tyler Hill, Global Brand Licensing Manager, Ford Motor Company
Skechers Launches Footwear Collection With John Deere
The new work, outdoor and fashion offering for men and children pairs John Deere’s iconic heritage with Skechers comfort technologies.
Go Guarded! Self Defense Tools for Runners
Jodi Fisher founded Go Guarded, manufacturing self-defense tools for women, runners and the outdoor enthusiast.
Finding Balance on the Matterhorn
Tackling one of Europe’s most challenging mountains, the Matterhorn, photographer Luke recounts the experience with friend and guide Markus Beck. SOG was one of the sponsors and is the host for this video.
Lululemon Goes Back-to-School with Dual Pouch Wristlet
For people like me who don’t like big purses, LULU’s Dual Pouch is easy to grab before heading out the door.
