SGB Today Outdoor
Badlands Launches UV Hoodie for Hot-Weather Adventures
Features include a UPF 50 UV protection rating to keep the worst of the sun’s rays off the body. Now in its 32nd year, Badlands focuses on quality, innovation, and performance and offers an unconditional lifetime product warranty.
Nalgene Outdoor Celebrates 75 Years with Two Exclusive Designs
Nalgene Outdoor’s anniversary limited edition designs featured on its 32-ounce wide-mouth bottle will be available exclusively on Nalgene.com, with 20 percent of each anniversary bottle sold supporting the Nalgene Water Fund.
PetSmart Goes for the Gold with Team USA Collection for Dogs
The limited-edition stars, striped and sporty collection for soccer, karate and basketball, also features tracksuits, hats and gold medal toys for pets to show “team pride in style.” PetSmart Doggie Day Camps will host a one-day-only Team USA-themed Doggie Day Camp experience on August 8, 2024, to celebrate and support Team USA.
WatchOS 11 from Apple Offers Intelligent Customization
WatchOS 11 offers breakthrough insights from Apple into users’ health and fitness and more personalization.
Lee Launches Collab with HeyDude For Summer
Lee and HeyDude launch new collaboration for Summer with Netflix Outer Banks series actor Chase Stokes, and current HeyDude ambassador, as the face of the campaign.
Polaris Launches Off-Road E-Charging Network in Michigan’s Upper Peninsula
Polaris and the Michigan Economic Development Corporation launched an electric off-road vehicle charging network in Michigan’s Upper Peninsula. Hamilton’s North Coast Adventures near Ontonagon, MI., is the first in the U.S. to offer a rental fleet of Polaris’ all-electric off-road vehicle, the Ranger XP Kinetic.
Nike Deepens Commitment to Champion Women’s Sports
Nike’s Athlete Think Tank, now in its third year, has expanded adding ten women athletes and four elite women coaches to the collective.
Skechers Surpasses $11 Million in Animal Welfare Donations
The company’s philanthropic brand, Bobs , celebrates the milestone with a month-long series of events to save and support animals in need. Since 2015, the brand’s contributions have saved and helped over two million shelter pets.
Report: Top 10 Best Places to Camp in the U.S. in 2024
The list provides a variety of camping options from grasslands, forest, mountain, bay, valley, springs, canyon, park, lake, and elkamp (portmanteau for elevated camping) with rates from free to $300/night.
Big Agnes Launches Multi-Language European Website
Big Agnes launched a dedicated website for its European customers, building the launch last year of its Canadian website to engage with a global audience.
Implus’ Sport-Brella Expands Product Line with Suncave
The Sport-Brella Suncave is a ground-level shelter featuring walls on three sides, floor-to-ceiling entry/exit, and offers a flexible floor extension for use as a ground cover or for sitting.
Innovative Eyewear, Inc. to Launch Eddie Bauer Smart Eyewear with ChatGPT
The Eddie Bauer Smart Eyewear collection will debut with four polarized sunglass styles, showcasing a rimless smart eyewear design and includes voice access to ChatGPT.
Wolverine and Rawlings Launch “Grand Slam” Limited-Edition 1000 Mile Boot
Inspired by baseball, the lace-up Grand Slam reimagines Wolverine’s 1000 Mile Boot with a twist.
National Park Foundation Receives $25 Million Gift from Ballmer Family
The donation will support the Foundation’s mission to protect and preserve U.S. national parks.
Supercar Designer, McLaren, Debuts Limited-Edition E-Bike Range
Designed with hand-laid carbon-fiber frames and five power settings: Off, Eco, Trail, Sport, the Race 600W and 250W versions of both Extreme and Sport versions will be available in limited numbers.
