SGB Today Outdoor
Cirql Expands Recyclable Midsoles Collection with Cirql rTPU50
The patented material is composed of 50 percent GRS-certified post-industrial recycled TPU and is produced using a chemical-free, supercritical foaming process.
Report: Consumer Caution May be Weighing on Mall Performance
The company, which tracks foot traffic at retailers, malls, restaurants and other consumer destinations, said the data for August, combined with a decline in average mall visit length, indicates “softening consumer sentiment and a cutting back on discretionary purchases.”
Alterra Mountain Co. Details $400M Capital Investment Program for New Season
The company reported the investments are focused on the “evolution of Deer Valley Resort in Utah, on-mountain enhancements throughout the company’s portfolio and employee benefits.”
OrthoLite Vietnam Awarded Best Companies to Work For in Asia
The OVN team comprises over 1,000 employees who work in OrthoLite’s state-of-the-art facility in Ho Chi Minh City, Vietnam. OVN’s automation, growing lean lines and attention to the company’s best manufacturing for less-impactful manufacturing, combine to make it a leading manufacturing facility for OrthoLite.
Wrangler x Coors Banquet Collection Honors the Spirit of the West
To bring the apparel collaboration to life, Wrangler and Coors Banquet partnered with artist Caitlin Hatch to create Rocky Mountain Watercolors, a series of hand-painted, Western-style posters that will serve as the first national ads featuring beer.
Engineered for Whatever: Columbia Sportswear Debuts New Brand Platform
The new platform will roll out across all of Columbia’s consumer and marketing channels this fall, demonstrating how the brand’s “well-engineered gear is built to perform in even the most unpredictable outdoor conditions.” The campaign puts a playful spin and an irreverent tone, paired with outrageous scenarios on outdoor adventures.
Wolverine Launches “Best Boots” in 142-Year History with Infinity System
Tested in the Saucony Human Performance and Innovation Lab, a sister brand to Wolverine, the Alpha featuring Wolverine Infinity System “demonstrates a 234 percent increase in energy return in the heel, 121 percent in the forefoot and 142 percent more impact absorption than the current category-leading product.”
Pacsun Launches First Unisex Eyewear Collection
This latest sunglass drop follows the recent launch of Pacsun’s Field of Study men’s apparel label and reflects a broader strategy to introduce premium product with intentional drops.
Yeti Secures Licensing Partner for Promotional Channel
Prime Line, a division of S&S Activewear, has become the preferred supplier of Yeti products in the promotional channel.
GCOOS Develops New Open-Source Tool for Accessing Ocean Data
A new open-source tool released by GCOOS connects AI assistants to scientific data servers, allowing oceanographers, climate researchers, marine scientists, and the public to access vast databases of ocean information.
Bobs From Skechers Awards Paws for a Cause Design Scholarships
The philanthropic brand commemorates 10 years of its animal lifesaving mission with new Paws for a Cause scholarship winners’ styles, pet adoption events, grant donations, and register round-ups for shelter pets in need.
The Dyrt: 2025 Best Places to Camp Regional Awards
Among all the campgrounds, parks, RV resorts, and dispersed areas in the U.S., these sites are some of the most popular regional picks in the U.S. from The Dyrt campers over the past year.
Chaco Honors Bob Marley with Limited Edition Z/1 Sandal Collection
The one love-Inspired Z/1 collaboration with Bob Marley’s family, takes its inspiration from the Jamaican singer, guitarist, songwriter, and pioneer of reggae. The collection also includes a matching dog collar and leash.
Indoor Malls Lead Overall Mall Foot Traffic Growth in May; Consumer Median Income Dips
The rise in mall visits for a second month in a row suggests that April’s positive year-over-year visit trends were more than a temporary pull-forward of consumer demand in response to tariff uncertainty.
G-Form Drops RideWire Collection in Collab with Emil Johansson
The G-Form x Emil Johansson EJ signature collection, “RideWire,” is ideally suited for downhill, enduro, slopestyle, and gravity MTB riding styles.
