SGB Today Outdoor
European outdoor performance apparel company expands ambassador program
As Dynastar celebrates its 60th anniversary in 2023, its new for FW 2023/24, Hybrid Core 2.0 ski construction, is touted as part of its sustainability journey.
The U.S.-based ski manufacturer DPS Skis reported partnering with Kohla, the Austrian brand specializing in mountain sports equipment, to be its exclusive North American distributor of climbing skins and accessories and backpacks effective November 2023.
Baffin introduced a new women’s winter boot collection called the Wedge, which merges fashion with function. It includes two platform styles, the Geneva and Tornio.
Originally made as a smaller companion to Able Carry’s Daily Backpack, the Thirteen Daybag offers a compact silhouette, maintaining its shape empty or full and is slightly taller with 13 liters of space.
“Based on the feedback from our community, customers and athletes, we identified an opportunity to make a good thing even better,” said Danny Giovale, founder and owner of Kahtoola.
Paka, the maker of alpaca apparel, launched its “ethically-insulated” jacket—the Apu Parka. The patent-pending insulation is fully traceable, ethically sourced from local ‘alpaqueros’ and proves a more sustainable future for the clothing industry.
Free Fly, the family-owned brand and manufacturer of performance bamboo apparel, reported it signed big-wave surfer, free diver, and spear-fisherman Mark Healey as its first surf athlete and ambassador.
For Fall 2024, Royal Robbins leaned into its origins when creating its latest apparel collection, made with 100 percent Responsible Wool Standard (RWS) certified wool, certified by Control Union cert. 895314.
The brands are said to be united in their creative mindset, dedication to sustainability, and commitment to expanding what’s possible for athletes.
A collective of 25 independent sales and marketing agencies representing over 175 outdoor and active lifestyle brands, OMA will host its third fall market week series from November 13-17 and November 27 through December 2.
Loyalty program incentivizes customers with perks, extended warranty and exclusive content