SGB Today Outdoor
Adidas Renews Global Eyewear Licensing Deal with Marcolin Through 2032
The renewal reinforces their partnership that began in 2020, under which Marcolin designs, produces and distributes eyewear collections for both Adidas Sport and Originals brands.
E-Bikes: Rising Injury Risks for Riders of All Ages
According to the U.S. Consumer Product Safety Commission (CPSC), injuries from micromobility devices, including e-scooters, hoverboards and e-bikes, have risen by an estimated 23 percent annually since 2017. Notably, nearly half (46 percent) of all e-bike injuries from 2017 to 2022 occurred in 2022 alone.
Survey: Americans Are Willing to Sacrifice for the “Perfect” Vacation
Go City released the findings from its latest consumer survey, outlining the hallmarks of a “perfect” vacation and what some U.S. consumers will do to guarantee that experience.
Take a Video Tour of Wolverine Worldwide’s New Merrell and Saucony HQ
The centerpiece is a top-to-bottom renovation of 40,000 square feet, which houses the company’s two largest brands, Merrell and Saucony, the latter of which the company recently relocated to Rockford, MI from Boston.
Arc’Teryx Opens China’s First World-Class Climbing Site at Shegeng Cave
The company officially launched China’s first 5.15b difficulty route — EL Gran Cabrón, at Shegeng Cave, Fengshan County, Guangxi Province. The new route represents the country’s first world-class climbing site to push Chinese climbing forward.
Solo Stove Expands Into Coolers
The Solo Windchill 47 Cooler will launch in two colors in early June and feature the company’s new logo, reflecting its evolution beyond fire and expansion into new categories.
Puma Mostro Returns in a Trio of New Colors
Romeo Beckham, the second son of former footballer David Beckham, pairs the shoe’s silhouette with casual looks in a recent ASOS campaign.
Callaway Reimagines Golf-Inspired Apparel with Legacy Collection
The collection “moves effortlessly from the fairway to everyday life,” with a multi-functional crossover appeal intended to work beyond the golf course.
Adidas x Edison Chen Continue Collaboration with Clot Silk Gazelle and Apparel Capsule
Merging Eastern and Western influences, Chen uses lavish fabrics throughout while introducing bold color accents. The Clot Silk Gazelle Footwear collection will be available worldwide on April 19. The Clot Silk Gazelle Apparel collection by Edison Chen will be on the Confirmed app beginning April 14.
Documentary: Paraglider Peter Thompson Crosses Colorado Using Only Windpower
The film follows competitive paraglider Peter Thompson during his third and successful attempt to be the first man to paraglide across Colorado.
Former First Lady Laura Bush Honored with 2025 American Park Experience Award
The National Park Trust announced that former First Lady Laura Bush has received the 2025 American Park Experience (APEX) Award for her lifelong dedication to conservation, environmental education and the nation’s national parks, especially in her home state of Texas.
REI Celebrates 45th Anniversary of Half Dome
To commemorate the Half Dome tent’s milestone, an updated design of the three-season backpacking tent now comes in a 2-person, 2-person-plus and a 3-person version.
Rossignol Enters Trail Running Category
“We are shifting from being a winter sports brand to a mountain sports brand,” said Vincent Wauters, CEO, Rossignol group. On select price points, Rossignol is competing directly with names like Salomon and Hoka.
ENDVR Announces Innovative Consumer Cash Back Feature: Join the Waitlist for Early Access
A smarter way to drive and track in-store xales — ENDVR’s new consumer cash back feature.
Feetures Launches First Non-Sock Product with Performance Tees
Known for its performance socks, the Stride Flex Performance Tee line, comes in men’s and women’s styles and various colors, designed for physical activity and everyday wear.
