SGB Today Outdoor
Study: Private Label is Quietly Taking Share from Established Brands
This latest First Insight study on private label trends offers a macro view of how shifting consumer perceptions and behaviors around private label products are influencing trial, loyalty and the decisions retailers must make in a changing economic and competitive landscape.
Pacsun Launches First Unisex Eyewear Collection
This latest sunglass drop follows the recent launch of Pacsun’s Field of Study men’s apparel label and reflects a broader strategy to introduce premium product with intentional drops.
Yeti Secures Licensing Partner for Promotional Channel
Prime Line, a division of S&S Activewear, has become the preferred supplier of Yeti products in the promotional channel.
GCOOS Develops New Open-Source Tool for Accessing Ocean Data
A new open-source tool released by GCOOS connects AI assistants to scientific data servers, allowing oceanographers, climate researchers, marine scientists, and the public to access vast databases of ocean information.
Bobs From Skechers Awards Paws for a Cause Design Scholarships
The philanthropic brand commemorates 10 years of its animal lifesaving mission with new Paws for a Cause scholarship winners’ styles, pet adoption events, grant donations, and register round-ups for shelter pets in need.
The Dyrt: 2025 Best Places to Camp Regional Awards
Among all the campgrounds, parks, RV resorts, and dispersed areas in the U.S., these sites are some of the most popular regional picks in the U.S. from The Dyrt campers over the past year.
Chaco Honors Bob Marley with Limited Edition Z/1 Sandal Collection
The one love-Inspired Z/1 collaboration with Bob Marley’s family, takes its inspiration from the Jamaican singer, guitarist, songwriter, and pioneer of reggae. The collection also includes a matching dog collar and leash.
Indoor Malls Lead Overall Mall Foot Traffic Growth in May; Consumer Median Income Dips
The rise in mall visits for a second month in a row suggests that April’s positive year-over-year visit trends were more than a temporary pull-forward of consumer demand in response to tariff uncertainty.
G-Form Drops RideWire Collection in Collab with Emil Johansson
The G-Form x Emil Johansson EJ signature collection, “RideWire,” is ideally suited for downhill, enduro, slopestyle, and gravity MTB riding styles.
Culture Shift: Americans Are Ditching Fitness Influencers and Trusting Themselves
Rather than the ‘hustle culture’ fitness of the 2010s with its celebration of exhaustion, people are now prioritizing long-term health, injury prevention and mental well-being.
Report: Cross-Border E-Commerce Shipping Hits a Regulatory Wall
Nearly three-quarters (73 percent) of product categories now fall into tariff-sensitive classifications, with customs authorities worldwide significantly ramping up enforcement.
E-Bikes: Rising Injury Risks for Riders of All Ages
According to the U.S. Consumer Product Safety Commission (CPSC), injuries from micromobility devices, including e-scooters, hoverboards and e-bikes, have risen by an estimated 23 percent annually since 2017. Notably, nearly half (46 percent) of all e-bike injuries from 2017 to 2022 occurred in 2022 alone.
Survey: Americans Are Willing to Sacrifice for the “Perfect” Vacation
Go City released the findings from its latest consumer survey, outlining the hallmarks of a “perfect” vacation and what some U.S. consumers will do to guarantee that experience.
Take a Video Tour of Wolverine Worldwide’s New Merrell and Saucony HQ
The centerpiece is a top-to-bottom renovation of 40,000 square feet, which houses the company’s two largest brands, Merrell and Saucony, the latter of which the company recently relocated to Rockford, MI from Boston.
Arc’Teryx Opens China’s First World-Class Climbing Site at Shegeng Cave
The company officially launched China’s first 5.15b difficulty route — EL Gran Cabrón, at Shegeng Cave, Fengshan County, Guangxi Province. The new route represents the country’s first world-class climbing site to push Chinese climbing forward.
