SGB Today Footwear
New Report Identifies Major Retailer Concerns for Holiday 2024
Imagine steering your retail business into the bustling Holiday 2024 season while fixated on your rearview mirror. First Insight reported that’s essentially what retailers do when they rely solely on past sales data and old customer reviews.”
New Balance Partners With the WNBA to Expand Basketball Presence
NB will create broadcast, digital and retail content featuring NB athlete and WNBA rookie Cameron Brink, the second overall selection in the WNBA Draft 2024 presented by State Farm, who signed a NIL deal with NB in 2023.
Reebok x Juicy Drop Limited Edition Footwear and Apparel Collection
Reebok’s sport heritage mixes with Juicy rhinestones and Velvet in this limited-edition footwear and apparel capsule collection.
Trango Signs Climbing Icon Ben Rueck to Elite Team
Rueck is a member of Team Tenaya, with Trango serving as the exclusive U.S. distributor for Tenaya footwear. Rueck’s essential gear includes the Tenaya Indalo, Mastia Climbing Shoes and the Trango Prism Harness.
Vans “Always Pushing” Campaign Highlights Off The Wall Mindset
Vans tapped creatives that “embody the ‘Always Pushing’ ethos … to create a tapestry of content that spans cities worldwide, from Paris to LA and Tokyo,” developed in partnership with Alex/2Tone.
Lotto Launches Pickleball Collection at Dick’s; Adds Pablo Tellez as Brand Ambassador
The new pickleball line, which expands beyond Lotto’s soccer and tennis collections, includes equipment and footwear for both men and women. Tied to the announcement, Major League Pickleball and PPA Tour player Pablo Tellez, was added to Lotto’s roster of over 300 athletes globally.
Saucony Releases Redesigned Hurricane 24
The revamped Hurricane 24 boasts a dual cushioning system of PwrRun PB and PwrRun, for the “ultimate” cushioning experience.
ITF Launches Tennis Photo of the Year Competition for Pros and Amateurs
“…we wanted to give photographers, both amateur and professional, a chance to have their creativity recognized. I would encourage anyone who captures a special tennis moment at any level of the game to enter our competition, to be in with a chance of global exposure and a fantastic prize.” —David Haggerty, ITF President
Skechers Signs Footballer Mohammed Kudus; Celebrates First Year Going Global
West Ham United and Ghana National Team Winger competes in Skechers football boots with the new Evolution Pack taking the brand global.
Puma x Carrots Drop Green-Thumbed Collection
Puma and LA-based label Carrots by Anwar Carrots created a range of apparel, footwear and accessories in a garden-inspired color palette of oranges and greens with throwback graphics celebrating the Super Puma mascot
Kith For New Balance, Malibu
Limited quantities will be available on July 4 at the opening of Kith’s new Malibu, CA flagship store and on Kith.com, EU.Kith.com and the Kith App.
Adidas Drops the Velostan Smith
“The Stan Smith sneaker journey started in 1978, and it has been a joy to watch Adidas evolve and reimagine it ever since, with this latest version imagined especially for cyclists – being no different.” —Stan Smith
Foot Locker Relaunches Rewards Program
FLX Rewards program will receive upgrades to its mobile app. FL describes the moves as “significant milestones under its Lace Up Plan.” The rollout in the U.S. follows a successful pilot of the program in Canada in 2023.
Puma Releases Teveris G Spikeless Golf Shoe
The Teveris G is a lifestyle shoe, drafted from the early 2000s, the era trending in today’s fashion scene.
Adidas, League One Volleyball Ink Multiyear Partnership
Adidas is expanding its footprint in volleyball with a multiyear partnership with League One Volleyball (LOVB), the largest youth volleyball business in the U.S., with a pro women’s league launching in November.
