SGB Today Footwear
Asics Adds Taylor Fritz to Global Athlete Roster
An Olympic bronze medalist in men’s doubles, four-time Grand Slam quarterfinalist, and career-high No.5 worldwide, Fritz will enhance the brand’s tennis ambassador portfolio.
HeyDude Signs Sydney Sweeney as Global Spokesperson
HeyDude and Sydney Sweeney signed a long-term, global partnership timed with the brand’s latest brand campaign.
Allen Edmonds Reserve Collection: Quality is the Original Form of Sustainability
Founded in 1922, Allen Edmonds has always championed the belief that the traditional way of making shoes is the best way. This philosophy is vividly demonstrated in The Reserve Collection. The Reserve Collection celebrates Allen Edmonds’ devotion to American artisanship. Each pair is handcrafted in the company’s Port Washington, WI, factory by the nation’s most skilled makers using only the finest leathers.
After Spanx, Susan Blakely Takes on Women’s Feet with New Sneex Line
Blakely describes the Sneex brand as a luxury shoe that blends the style of a traditional high heel with the performance and comfort of a sneaker.
“Feels Like Ugg” Celebrates Feeling Good Inside and Out
UGG, a division of Deckers Brands, launched the next chapter of its “Feels Like UGG” campaign featuring a global cast dressed in the UGG AW 2024 collection.
Skechers Signs Howie Mandel as Brand Ambassador
Skechers signed Howie Mandel, the comedian and host of America’s Got Talent, in a Los Angeles-area Skechers store when he tried to get a discount on a pair of Skechers Hands Free Slip-ins, claiming he was a Skechers ambassador—when he wasn’t.
University of Alaska Fairbanks Extends Partnership with BSN Sports and Nike
BSN Sports will remain the Nanooks’ official apparel and equipment provider, outfitting student-athletes, coaches and staff in Nike gear for multiple athletic seasons.
Brunt Workwear Introduces the Sullivan Work Boot
The company’s first round-toe work boot with a 90-degree heel, addressing critical concerns in workplace safety highlighted by the American Academy of Orthopedic Surgeons
DTLR Prepares Kids Nationwide with Back-to-School Supplies
Across the U.S., the retailer donated thousands of backpacks, school supplies and provided free haircuts and shoes to help prepare kids for the upcoming school year.
Ortholite to Sponsor Oregon Track Club for 2024
While OrthoLite’s largest market is performance running, athletic and technical outdoor footwear, the brand “continues to grow brand partners in the fashion, luxury, workwear, safety, and casual lifestyle footwear categories.”
Puma Drops New Colorways of Iconic Suede XL
A remix of the iconic Puma Suede XL from 1986 will drop in two new colorways on August 16. The shoe is part of Puma’s Rewrite the Classics collection.
JD Sports, Nike’s First Global Retail Connected Member Partner
Through the partnership, JD’s U.S. customers can access select Nike members-only footwear and clothing by linking their JD Status and Nike membership accounts through the JD app or website.
Currex Insoles signs Tanner Tessmann and Christian Ramirez as Sponsored Athletes
Soccer pros Christian Ramirez and Tanner Tessmann signed sponsorship agreements with Currex to wear and promote Currex CleatPro insoles, made for cleated shoes, that help players play with “better control, precision and stability.
Skechers Launches Footwear Collection With John Deere
The new work, outdoor and fashion offering for men and children pairs John Deere’s iconic heritage with Skechers comfort technologies.
Skechers Signs WNBA Star Forward Rickea Jackson to Elite Athlete Team
“While Skechers is a new player in the basketball world, their commitment to fit, support, and active collaboration with athletes is clear. The comfort and design of their footwear is truly impressive. I love training in these shoes and I’m eager to see what we can accomplish together.” —
