SGB Today Footwear
Georgia Tech Switches to Under Armour from Adidas
Under Armour entered into an agreement to become the official uniform, apparel, footwear and accessories of Georgia Tech, replacing Adidas. The Yellow Jackets had been with Adidas since 2018.
Peyton Manning Signs with Johnston & Murphy as Brand Ambassador
Manning appears in the brand’s latest marketing campaign wearing J&M’s current collection of footwear and apparel while taking a tongue-in-cheek approach to the Hall of Famer’s fashion game.
Puma Extends Partnership with Hyrox Series to 2030
Puma both renewed and extended its partnership with Hyrox, the World Series of Fitness Racing, until 2030. As part of the agreement, Puma will provide official sportswear for the race series, including shoes with Nitro technology, be the exclusive title partner for the Hyrox World Championships and signed three additional elite Hyrox athletes as global brand ambassadors.
OrthoLite Taps Bureau Veritas for QC, IP, and Supplier Compliance Testing
Bureau Veritas will provide OrthoLite with product testing, inspections, social audits, factory audits, security audits, and environmental audits for its production facilities worldwide.
Cirql Expands Recyclable Midsoles Collection with Cirql rTPU50
The patented material is composed of 50 percent GRS-certified post-industrial recycled TPU and is produced using a chemical-free, supercritical foaming process.
The University of South Dakota Partners with Nike and BSN Sports
Through the 10-year deal, Nike will exclusively outfit the University’s 18 athletic programs beginning in July 2026 as the official apparel, uniform, equipment, and accessories provider.
Washington University in St. Louis Extends Partnership with Nike, BSN
The private university in St. Louis, MO, extended its athletics outfitter partnership with Nike through BSN Sports. The deal, which has been extended for five years, makes BSN Sports the exclusive provider of Nike uniforms, apparel, footwear, accessories, and equipment for for all 19 WashU varsity teams.
Skechers Receives Top Honors as Favorite Among Consumers and Employees
Headquartered in Manhattan Beach, CA, and founded in 1992, Skechers is the third largest footwear brand in the world. It earned Newsweek’s “America’s Best of the Best 2025” as the No. 1 footwear company in brick-and-mortar and third-best online and featured again on Time’s “World’s Best Companies 2025” list.
Report: Consumer Caution May be Weighing on Mall Performance
The company, which tracks foot traffic at retailers, malls, restaurants and other consumer destinations, said the data for August, combined with a decline in average mall visit length, indicates “softening consumer sentiment and a cutting back on discretionary purchases.”
OrthoLite Launches SloMo Memory Foam
“With SloMo, we’re pushing the boundaries of what memory foam can deliver, empowering footwear brands to meet evolving expectations with precision and innovation.” —Glenn Barrett, Founder and CEO, OrthoLite.
Nike Extends Partnership with Washington State University
The three year renewal terms, keep Nike as the exclusive sideline apparel provider for all WSU Athletic programs, while giving the school favorable pricing and performance incentives. It also provides promotional and branding support that showcases the University’s cougar logo.
OrthoLite Vietnam Awarded Best Companies to Work For in Asia
The OVN team comprises over 1,000 employees who work in OrthoLite’s state-of-the-art facility in Ho Chi Minh City, Vietnam. OVN’s automation, growing lean lines and attention to the company’s best manufacturing for less-impactful manufacturing, combine to make it a leading manufacturing facility for OrthoLite.
University of South Carolina Shifts to Nike from Under Armour in 10-Year Deal
The University of South Carolina Athletics agreed to a 10-year partnership with Nike, replacing its current contract with Under Armour. South Carolina has partnered with Under Armour since 2007, when Gamecock football first sported the brand.
Spalding University Partners with Nike and BSN
Under the terms of the deal, Nike will serve as the official apparel, footwear and uniform provider of the Golden Eagles, with BSN Sports serving as the official equipment and accessories provider.
Adidas to Replace Nike as University of Tennessee Outfitter in Ten-Year Deal
Adidas reached an agreement to replace Nike as the athletic outfitter of the University of Tennessee, effective July 1, 2026. Adidas will also offer NIL opportunities for student-athletes across all 20 of the University’s varsity programs.
