SGB Today Footwear
Under Armour Partners with North Dakota State
Under Armour entered into a new partnership agreement to become the official outfitter of North Dakota State University, effective July 1, 2025.
Puma and A$AP Rocky Drop Footwear and Apparel Collection
The Mostro 3.D debuted on the runway at New York Fashion Week as did A$AP Rocky’s take on the Inhale Sneaker, re-engineered with an all-over distressed treatment using a resin-based 3D printing process and custom embroidery.
Ja 2, Nike’s Solution for Morant and the Next-Gen of Playmakers
Ja Morant’s hands-on creative approach shows up in several design elements of the Ja 2, including colorways that reflect the feeling of watching him compete and his background as Nike Basketball’s first Gen Z signature athlete.
Riomar Luxury Bag Collection: Transitions Between Life’s Adventures
Inspired by Florida’s watermen, the collection offers products built to withstand the demands of travel while maintaining style and organization. “We wanted to create high-quality, multi-functional products that support an active and dynamic life, no matter where your travels take you.”—Lange Sykes, Founder, Riomar
Boston Celtics Guard Jaylen Brown Launches 741 Sneaker Brand
The NBA Finals MVP is one of a crop of star-pro athletes to create a signature line as part of the empowerment trend in sport culture. He will have full ownership and creative control with products set to go live October 22 online and at select retailers.
Adidas “You Got This” Chapter Two
Through a series of scenes, against the soundtrack of Queen ft. David Bowie’s Under Pressure, the newest iteration of the “You Got This” campaign films features Mahomes, Boston and Edwards offering encouragement to young athletes in pressure-packed game moments.
Thorogood Launches Work Boots for Women
With over 130 years of experience crafting American-made boots, Thorogood brings its craftsmanship, durability and style to its women’s-specific work boot collection.
Ellesse Celebrates 65 Years with LSR Sneaker
Paying homage to its archival collections as a long-standing Italian sports fashion brand, Ellesse celebrates its 65th anniversary by stepping into luxury footwear with its LSR sneaker campaign.
Crocs Achieves Circularity Milestone with “Keep It Going Classic Clog”
“Fueled by our fans, we are making strides in our ambition to create more circular systems of production and consumption, and ultimately delivering against our commitment to bring Comfort for the Planet.” —Deanna Bratter, Chief Sustainability Officer, Crocs, Inc.
Merrell’s “Wander Wheel” Brings the Trail to the Heart of Manhattan
Urbanites can trek around the world at Studio 525 in Chelsea in New York City and “experience the wonders of nature without leaving the city” on Merrell’s “Wander Wheel” pop-up art installation from September 27-29.
Akusoli Insoles for Healthy Feet, Back and Body
Leveraging acupressure cushions and magnetic technology placed in pressure points corresponding to specific body parts, the company’s insoles offer wearers a “gentle massage for relief and relaxation.”
Saucony x Jae Tips to Release the ‘To-Do List’ Collection
The collection, to be released in October, features the ProGrid Omni 9 and kids Shadow 6000s in vibrant colorways and design elements reflective of Tips’ signature style.
Icons Bare it All for Timberland’s “Iconic” Campaign
Timberland said the “Iconic” campaign “shines a light on the spirit of fearlessness, empowerment and bold self-expression that defines each of these influential figures. Like The Original Yellow Boot, each person in the campaign is timeless, authentic and, above all, original.”
Air Jordan V El Grito Pays Homage to Mexican Culture and Global Influence
The brand’s latest footwear release, the Air Jordan V El Grito, pays homage to Mexican culture, both in the U.S. and abroad, through nods to Mexico’s city streets, colors, textures, and community.
Hockey: Faster Than Ever to Open at The Henry Ford
Hockey: Faster Than Ever, an interactive traveling exhibition on ice hockey’s science, history and culture, will open at The Henry Ford on October 13 through January 5.
