SGB Today Footwear
Curry Brand Signs South Carolina Guard as First Collegiate Athlete
Under Armour, Inc. signed MiLaysia Fulwiley to a multi-year NIL deal with the Curry Brand.
Payntr Golf x Pro Golfer Jason Day Create Footwear Collection
Day’s feedback on the collection’s development has been and will continue to be “instrumental in refining the design and functionality of the footwear, ensuring it meets the highest standards of performance, traction, waterproofing, and comfort.”
2024 Retail Strategy Checklist: Maximizing Wholesale Channels for Active Outdoor Brands
Sponsored Content From ENDVR: To ensure your brand is poised for success in the wholesale/retail channels in 2024 and beyond, exploring the 2024 Retail Strategy Checklist for Active Outdoor Brands is a critical first step. This resource will equip your brand with the strategies to thrive in an ever-evolving industry landscape.
Jordan Wings Collection Offers a New Take on Luxury Streetwear
The collection elevates the Jordan Brand to “heirloom status,” respecting the staples that cemented the iconic brand’s status in sport, culture and style from 1984 to today.
Sam Edelman x SCAD Students Collab on Exclusive Capsule Collection for Nordstrom
The collaboration brings together a capsule collection of five sneakers, sold exclusively at 33 select Nordstrom stores nationwide and on Nordstrom.com beginning March 4.
Oakland A’s Release Renderings of New Stadium on Vegas Strip
The 33,000-person capacity ballpark will provide an “outdoor feel with views of the city’s skyline.” It is scheduled to open for the 2028 season.
Legendary Innovator Gert Boyle: Spanning Generations
The First Lady of Innovation was more than an industry icon and philanthropist. She was a model for the power of the pioneering spirit—venturing into the unknown with vision and determination and leading by example for others to follow.
Foot Locker Footwear Creation Stu/deo Opens in Detroit
PLC Detroit announced the opening of the Foot Locker Footwear Creation Stu/deo in a Bedrock owned building at 200 Walker Street in Detroit, MI. It is the only design-focused Historically Black College or University (HBCU).
Adidas x Yohji Yamamoto Release the Y-3 S-Gendo Run Sneaker
Innovative in design, the Y-3 S-Gendo Run merges Adidas’ advanced midsole technologies with the aesthetic heritage of the brand’s archival trainers.
Puma Becomes New Kit Supplier of RB Leipzig
Puma signed a long-term partnership with Bundesliga football club RB Leipzig to equip all men’s, women’s and youth teams from the 2024/25 season onwards.
Puma Brings Back Avanti in Limited Edition White and Spotted Calf Hair
Unlike the previous all-leather drops, the Avanti Pony is made with calf hair uppers in two colorways.
Saucony x Bodega Collab on Limited Edition Jaunt Woven
The Jaunt Woven features Saucony’s Grid Shadow 2 silhouette in natural earth tones combined with organic textures.
Asics x C.P. Company Reinterprete Gel-Quantum 360 VIII
The Italian sportswear brand’s take on the Gel-Quantum 360 VIII offers a glimpse into the future.
Adidas Originals By Edison Chen Drop Clot Superstar
Taking a fresh take on the classic Adidas Originals silhouette, the Clot Superstar “bridges Eastern and Western cultures.”
Skechers Partners with Vexx on Limited-Edition Collection
Known to the world as Vexx, Vince Okerman’s “doodles” take their inspiration from various sources, including the legendary American artist Keith Haring.
