SGB Today Footwear
Adidas, League One Volleyball Ink Multiyear Partnership
Adidas is expanding its footprint in volleyball with a multiyear partnership with League One Volleyball (LOVB), the largest youth volleyball business in the U.S., with a pro women’s league launching in November.
Under Armour Renews Sponsorship with University of Maryland
UA has been the department-wide exclusive outfitter since 2005 and will continue to design and supply the training and game-day footwear, apparel and equipment for Maryland’s varsity athletic teams.
Walmart Targets Gen-Z with ‘No Boundaries’ Relaunch
Launching in stores and on Walmart.com on July 16, the new No Boundaries label, often abbreviated as “NOBO,” will include a broader assortment backed by a major marketing push on TikTok, Roblox and Instagram and, for the first time, has a dedicated fashion design team creating the collection.
Minnesota State Partners With Nike/BSN Sports
The deal benefits Maverick’s athletic department with preferred team pricing through BSN Sports on Nike uniforms, apparel, footwear, and Jordan brand and program rebates.
Under Armour Partners With USA Football
As the official and exclusive uniform, apparel and footwear partner of USA Football, including the U.S. men’s and women’s national teams, UA will also outfit the first Olympic team for the 2028 Summer Games as flag football and USA Football’s U.S. National Teams make their Olympic debut.
Lee Launches Collab with HeyDude For Summer
Lee and HeyDude launch new collaboration for Summer with Netflix Outer Banks series actor Chase Stokes, and current HeyDude ambassador, as the face of the campaign.
Puma Reintroduces the OG Speedcat in Classic Colors
The low-top Speedcat returns on June 19 with suede finishing in black and red, a nod to iconic F1 racing teams and racewear uniforms of the early 2000s. The campaign presents the silhouette as a symbol of empowerment and innovation.
Nike Deepens Commitment to Champion Women’s Sports
Nike’s Athlete Think Tank, now in its third year, has expanded adding ten women athletes and four elite women coaches to the collective.
White Mountain Expands Into Men’s and Boy’s Footwear
The first collections for men and boys are scheduled to be launched in Spring 2025 and will be available on the brand’s e-commerce site, with retail and specialty stores to follow.
The Future of Nike Air
New research, advanced capabilities and an innovation agenda has led Nike to evolve its Alphafly line to the Alphafly 3 — a shoe “to serve all marathoners.”
Inspired by Nostalgia, Puma x Lost Management Cities Reimagine GV Special
Puma returns with a 2024 version of its GV Special from its archives, having received a “collaborative touch-up” from Seoul-based Lost Management Cities.
Wolverine and Rawlings Launch “Grand Slam” Limited-Edition 1000 Mile Boot
Inspired by baseball, the lace-up Grand Slam reimagines Wolverine’s 1000 Mile Boot with a twist.
Adidas Originals x Craig Green Introduce Three Silhouettes for SS24
Adidas x Craig Green introduce the CG Retrophy collection which includes the Boost, Sandal and three new colorways for the Squash Polta AKH.
Adidas SPZL continues 10th Anniversary Celebration with Decade Pack
As tenth-anniversary editions, Gary Aspend subtly reworked four iconic Adidas SPZL silhouettes from the past ten years: Blackburn, Lacombe, Garwen, and Ardwick.
Puma Rewrites a Classic: Takes Easy Rider From the Tracks to the Streets
A retro running silhouette that “embodies a classic era of footwear design,” the iconic Easy Rider, rooted in running, has undergone an evolution in 2024.
