SGB Today Footwear
Dick’s Official Sporting Goods Retail Partner of the Boston Celtics and Red Sox
Dick’s will also be the presenting partner of each franchise’s youth initiatives, including the Boston Red Sox’s Kid Nation and the Boston Celtics’ Junior Celtics Academy All Girls Showcases.
Adidas x KoRun to Release Second Collab
Drawing on the band members’ preference for wearing three-stripe Adidas tracksuits, the collection includes a green sequined track top, matching pants with co-branded detailing, additional apparel pieces and custom takes on the Adidas Campus 2.
Sanuk x Traeger Launch Limited-Edition Sauce-Repellent Shoe
Happy Hour Lite x Traeger takes its inspiration from BBQ culture in a sauce-repellent upper material.
Adidas Terrex Marks SS24 with Hydroterra AT Water Sandal
With its breathable mesh upper, reinforced toe cap and strategic cutouts, Adidas Terrex introduces an all-terrain (AT) version of the Hydroterra.
Jordan Wings Design Program to release Air Jordan I Mid Subway
In partnership with Jordan Brand Design team members, the program works with students, acting as a launchpad for those with creative passions or ambitions.
Saucony Launches Redesigned Triumph 22
The redesigned Triumph 22 features the brand’s PwrRunPB foam, initially created for the Endorphin Pro but now tuned for daily mileage.
Vuori and ENDVR’s Strategic Alliance: Driving Sales Growth in Wholesale Channels, Part 3
This is Part 3 of 3 in a series of sponsored posts from ENDVR.
Currex Becomes the Official Insole of Major League Pickleball
Sponsored Content: Currex, the leader in performance insoles, signs two-year partnership with MLP.
Adidas signs 2024 NFL Rookie Classmates to Athlete Roster
2024 NFL Rookie Classmates Xavier Legette, Adonai Mitchell, Rome Odunze, Michael Penix, Jr. signed with Adidas as they begin their pro careers.
Ecco Golf x Rick Shiels Drop Limited Edition Biom C4
The limited-edition shoe offers the same functionality as the original Biom C4, which Shiels lauds as “his favorite style from the current Ecco Golf collection.”
Burton and Spy’s Winning Moves in the Wholesale Game, Part 2
This is Part 2 of 3 in a series of sponsored posts from ENDVR.
The Lycra Company to Bring Bio-Derived Lycra Fiber to Market
The campaign will inform the active outdoor industry of the advantages of using dent corn as a feedstock for apparel, featuring Iowa farmers growing the corn to create the next-gen of Lycra fiber.
Allbirds Adds Tree Runner Go To Franchise
Tree Runner Go “draws inspiration from the company’s best-selling silhouette, the Tree Runner, with multiple innovations and upgrades.”
After Two-Year Composting Experiment, Puma Drops Re:Suede 2.0 Sneaker
Puma will drop 500 pairs of the commercial version of the shoe on April 22, which incorporates the lessons it learned during the experiment and the feedback received from the volunteers.
United by Flame, Adidas Drops Largest Multisport Footwear Collection
“We’ve bound together that intrinsic desire and unwavering commitment to be the best on the global stage via a design that represents their [athlete] passion—a flame that burns bright in each of them.”
