SGB Today Footwear
Skechers Football Drops Laser-Comfort Pack
The fourth Laser-Comfort Pack to drop since the brand entered the soccer category in 2023/24 comes in silver and green and three styles for women and men.
G/Fore Takes G.112 Franchise to the Streets
The luxury lifestyle brand and golf footwear manufacturer, expanded its G.112 franchise by launching a street version of the golf shoe.
Made to be Returned: Asics Nimbus Mirai
Asics asks runners to return the Nimbus Mira at the end of its lifecycle to be remade and contribute to its “circular journey”.
Phaenom Footwear To Debut Globally at Retail Fall 2024
The latest from Full Stack Supply Co, parent of Faction Skis and United Shapes, Phaenom Footwer will be debut globally at retail.
Puma Golf Signs Viktor Hovland
Norwegian superstar steps into exclusive shoe deal as he tees it up in Augusta.
Johnston & Murphy Launches “Not Your Dad’s Shoe Company” Campaign
The “Not Your Dad’s Shoe Company” campaign is part of a strategic repositioning that “leverages the brand’s legacy while modernizing to remain relevant and breakthrough in today’s landscape.”
The Resurgence of Wholesale, Harnessing New Strategies for 2024, Part 1
This is Part 1 of 3 in a series of sponsored post from ENDVR.
Nike Doubles Down on Evolving Air to New Levels for Summer Olympics
Nike, Inc. will debut a new line of products that signals a multi-year innovation cycle, and plans to deliver better, faster and more efficient solutions for athletes this summer at the Paris Olympics.
P.F. Flyers Announces Brand Refresh, Expands Into Wholesale Distribution
P.F. Flyer’s partnership with Revolve and the Desert Adventure collection are the starting point of new offerings from the heritage company with plans to roll out more over the next year.
Puma Launches Brand Campaign to Strengthen Sports Performance Positioning
It is the first time that Puma has one message—Forever. Faster.—throughout an entire year and across all performance categories, including Football, Running, Basketball, and Handball.
Keen Launches Radical New Boot, Targhee IV with Keen.Fusion
Keen.Fusion creates a “mechanical bond stronger than glue using heat and pressure to fuse the sole and upper of the boot together into one piece.
Crossover Culture Upgrades Court Presence With Fortune and Fatale
Crossover Culture released the Fortune and Fatale, two new basketball sneakers using its proprietary Ghost Foam technology.
Bridging DTC and Wholesale: Your Brand’s Path to Sales
Discover how blending DTC and wholesale strategies with a dash of tech can boost your brand’s sales and market presence.
Skechers signs Albert Pujols as Brand Ambassador
Skechers signed former Cardinals and Angels MLB player Albert Pujols as its latest brand ambassador. The two-time world champion and future Hall of Famer, will star in a Spanish-language campaign designed to educate fans about Skechers Hands Free Slip-ins.
Keen Celebrates 10 Years of Uneek Open-Air Sneaker
To round out the celebration, Keen will introduce three new variations of the Uneek open-air sneaker, available in men’s and women’s styles.
