SGB Today Apparel
Adidas “You Got This” Chapter Two
Through a series of scenes, against the soundtrack of Queen ft. David Bowie’s Under Pressure, the newest iteration of the “You Got This” campaign films features Mahomes, Boston and Edwards offering encouragement to young athletes in pressure-packed game moments.
Outerknown Partners with Keel Labs on Next-Gen Blanket Shirt
Outerknown released a limited-edition Blanket Shirt made with Kelsun, a seaweed-based fiber from Keel Labs. This is the first commercially available garment made with the product.
Cutters Sports Signs NFL Wide Receiver Marvin Harrison, Jr.
Harrison, Jr. represents Cutters as a global football brand ambassador, wearing the brand’s receiver gloves with C-Tack grip during gameplaym including the performance Rev Pro and the padded Gamer.
G/Fore Launches Ready-to-Wear Collection
Boasting tailoring with sophisticated design and modern sensibility, the brand’s latest apparel collection for men and women expands on its array of apparel from the golf course to everyday.
Mammut’s Material Reuse Yields Loopinsulation for FW24
“The complexity of recycling processes should never be underestimated. A circular economy demands significant effort and expertise.” —Helena Theba, Material Management Lead, Mammut.
Macy’s Launches Mode of One Contemporary Menswear Brand
The Mode of One collection has over 140 SKUs, designed to be mixed and matched in sizes from S-XXL and 30-40. New monthly drops for Mode of One will start in October and run throughout the holiday season.
Terez Launches Partnership and Collection with the NBA
The activewear and ready-to-wear company for women and girls will launch a collection for the 2024/25 NBA season on October 11 for the female demographic.
Hockey: Faster Than Ever to Open at The Henry Ford
Hockey: Faster Than Ever, an interactive traveling exhibition on ice hockey’s science, history and culture, will open at The Henry Ford on October 13 through January 5.
Reebok Adds Julian Edelman As Brand Athlete
Former pro football wide receiver, three-time champ and one-time championship MVP joins Reebok “to Inspire the next-generation of athletes.”
Oksana Masters Wins Second Paralympic Gold in Paris
USA’s Oksana Masters defended her Tokyo gold medal in the women’s H4-5 individual time trial, beating the Netherlands’ Chantal Haenen by 6.24 seconds after trailing by over 20 seconds earlier in the race.
Puma Mixes Modern and Nostalgic References in Collab with Aries
The genderless collection includes statement graphics, experimental knitwear and double nylon pieces, paired with a crafted selection of accessories and footwear, including an Aries take on the Puma Mostro.
Foot Locker Commemorates 50th Anniversary with Limited-Edition Collection
Over the decades, Foot Locker has marked its influence on sneaker culture with milestones, including the exclusive launch of the Nike Air Max Plus in 1998, the Foot Locker Slam Fest from 1988 to 1996, and introduced signature sneakers for athletes with top brands.
Adidas Terrex Xperior PrimaLoft Loose Fill Hooded Jacket Offers On-the-Go Versatility
“With the Xperior PrimaLoft Loose Fill Hooded Jacket, we wanted to create a product that offered premium insulation and lightweight versatility without compromising on style.” —Susanne Capell, Category Director, Adidas Terrex
Perry Ellis x Original Penguin Expand Partnership with University of Miami Athletics
The extended partnership will include a student-athlete brand ambassador program and a Community Suits program to outfit students with professional attire for success on and off campus.
Wrangler Taps Country Music’s Cody Johnson for New Line of Western Dress Shirts
Inspired by his experiences as a cowboy and performer, the collection meets Johnson’s lifestyle on the ranch and off the stage. Available through select retailers nationwide, the collection will expand in Fall 2025 to include jeans and snap shirts.
