SGB Today Apparel

Outdoor Retailer Summer Market – Industry Buzz From The Floor

It’s a big world to explore out there, and likewise it was a big, wide-ranging industry under the roof of the Salt Palace yesterday at Outdoor Retailer Summer Market. Here are a few snapshots of the vast collection of outdoor-minded conversations that were buzzing around.

HBO “Ballers” Pop-Up Shop

The HBO + Ballers 3 Capsule Collection features apparel and accessories from Buscemi, Cazal, Hall of Fame, ROc96 x MadeWorn and Pyer Moss.

Vuori Blends Yoga, Art And Surf

Vuori is a Finnish word meaning mountain – a brand name Chris Miller and Joe Kudla found appropriate for the feeling when one reaches the top of a mountain.

Story Mfg. Focuses On Sustainability, Ethics

Founded by Bobbin and Katy Katazome in 2013, the brand has grown into a bricks and mortar studio in East London and a brand stocked everywhere from Tokyo to Los Angeles.