SGB Today

Garmin Launches First Computer for Mountain Bikers

Garmin added the Edge MTB to its lineup of cycling products designed for and by mountain bikers to improve technical skills and speed on trail, with 5 Hz GPS recording, colorful trail mapping, mountain bike metrics, training plans, and recovery insights.

The Dyrt: 2025 Best Places to Camp Regional Awards

Among all the campgrounds, parks, RV resorts, and dispersed areas in the U.S., these sites are some of the most popular regional picks in the U.S. from The Dyrt campers over the past year.

Adidas Partners with Spanish Soccer Club, Sevilla

Adidas will provide playing and training kits for the men’s first team, as well as the women’s and academy teams, under an agreement running from the 2025/26 season through the 2034/35 campaign.

TYR Sport Partners with World Aquatics

TYR Sport reached an agreement to become the exclusive global supplier of swimwear and accessories for World Aquatics, the governing body for all aquatic sports formerly known as FINA.

Report: StockX Puts More Protections in Place to Stymie Counterfeiters

Study findings highlight the growing interest among consumers in a wider variety of footwear brands and an increased demand for affordable, general release sneakers. This marks a significant shift; in previous years, the most counterfeited products were typically exclusive, rare, and expensive releases.

Study: Why Retailers Risk Loyalty with Tariff-Based Price Hikes

While most retailers won’t be able to avoid raising prices altogether, unilateral price increases are a surefire way to lose customer confidence and trust. First Insight believes there are more informed ways of approaching pricing strategies and offsetting the burden on customers.