Foresight Sports Partners with Golftec to Elevate Golf Training Experience
The partnership sees Foresight Sports’ launch monitor technology immediately integrated across Golftec’s global network of over 260 training centers.
Puma x Rhianna Redesign the Avanti
At the forefront of the low-profile trend, Puma x Rhianna drew inspiration from its archive across various styles including the Speedcat, the Mostro and the Avanti LS.
Callaway Golf Partners with Five Iron Golf to Launch Callaway Tour Fitting
Through the agreement, all Five Iron coaches become Callaway Certified Fitters, and becomes the first indoor golf brand to globally offer tour-level fittings backed by certification from Callaway at all venues.
Schutt and Vicis Parent Inks Safety Alliance with Guardian Cap Maker
With the partnership of leading brands Schutt and Vicis and the related certification of a combination of technologies, the company will broaden the availability of Guardian Caps and helmets to players worldwide.
Garmin Montana Handheld GPS Series Offers SOS Satellite Communication
The new series—Montana 710, Montana 710i and Montana 760i— adds to Garmin’s handheld GPS navigators, featuring 5-inch color touchscreen displays that are glove-friendly. The 710i and 760i include built-in inReach technology which gives the user outside cell service through satellite communication.
Skechers Sets the Bar Even Higher with Latest Pickleball Shoe Launch
Skechers athletes and top-ranked professional pickleball players Catherine Parenteau and Tyson McGuffin again headline the Viper Court Pro 2.0 launch. Parenteau and McGuffin have competed in Skechers Viper Court Pro shoes since signing with the brand in 2022.
Segway Sticks to IBD Distribution Script for E-Bike Launch
First previewed at CES 2024, the Xyber and Xafari e-bikes showcased this week at CES are now reportedly available for pre-order at independent dealers nationwide as well as store.segway.com and must ship to an IBD or EBD for delivery.
Therabody Partners with Garmin to Bring Smarter Recovery Solutions to Athletes
“To be able to combine Garmin’s best-in-class health and activity data with Therabody’s excellent recovery routines will provide uniquely personalized recovery recommendations that are not available with any other wearable integration today.” —Monty Sharma, president and CEO, Therabody.
CCM Hockey Partners with USA Hockey National Teams as Official Supplier
As part of this agreement, CCM said it will provide state-of-the-art equipment, including helmets, gloves, sticks, skates, protective gear and fans apparel to USA Hockey’s National Teams and their fans.
Nike SNKRS Showcase Gives Exclusive First Look at 2025 Footwear
Among the footwear previewed during the stream are two new shoes for women: the Nike Air Superfly and the Air Max Muse, which debuted earlier this season in metallic silver and a new matte green colorway.
Adidas Unveils “Konektis” Official Match Ball for UEFA Women’s Euro 2025
In a first for a UEFA Women’s European Championship, Konektis, meaning “connected” will feature adidas Connected Ball Technology, enabling faster, more accurate officiating decisions.
Reebok Returns to Golf Category; Partners with Bryson Dechambeau and Crushers GC
Reebok, Bryson DeChambeau and his LIV Golf team, Crushers GC, announced a long-term partnership designating the brand as the “official apparel and footwear sponsor” of DeChambeau and the team, marking the brand’s re-entry into the Performance Golf category.
Ororo Launches the Koldpwoof Heated Dog Vest
The Koldpwoof Heated Dog Vest offers two adjustable heating settings—high and low—and provides up to 9.5 hours of warmth, powered by a rechargeable battery. It also features a no-heating night mode.
Adidas Signs Heisman Trophy Winner Travis Hunter
At the Heisman Trophy ceremony, the most prestigious award in college sports, to be presented on December 14, 2024, Travis Hunter will be honored alongside fellow finalist and Adidas partner, Cam Ward, who signed with the brand earlier this fall.
Franklin Sports Signs Multi-Year Partnership with Pickleball Pro Parris Todd
Since joining the sport in 2020, Todd has climbed the rankings, currently holding the No. 8 spot in Women’s Singles in the PPA Tour Rankings.
