CCM Hockey Partners with USA Hockey National Teams as Official Supplier
As part of this agreement, CCM said it will provide state-of-the-art equipment, including helmets, gloves, sticks, skates, protective gear and fans apparel to USA Hockey’s National Teams and their fans.
Nike SNKRS Showcase Gives Exclusive First Look at 2025 Footwear
Among the footwear previewed during the stream are two new shoes for women: the Nike Air Superfly and the Air Max Muse, which debuted earlier this season in metallic silver and a new matte green colorway.
Adidas Unveils “Konektis” Official Match Ball for UEFA Women’s Euro 2025
In a first for a UEFA Women’s European Championship, Konektis, meaning “connected” will feature adidas Connected Ball Technology, enabling faster, more accurate officiating decisions.
Reebok Returns to Golf Category; Partners with Bryson Dechambeau and Crushers GC
Reebok, Bryson DeChambeau and his LIV Golf team, Crushers GC, announced a long-term partnership designating the brand as the “official apparel and footwear sponsor” of DeChambeau and the team, marking the brand’s re-entry into the Performance Golf category.
Ororo Launches the Koldpwoof Heated Dog Vest
The Koldpwoof Heated Dog Vest offers two adjustable heating settings—high and low—and provides up to 9.5 hours of warmth, powered by a rechargeable battery. It also features a no-heating night mode.
Adidas Signs Heisman Trophy Winner Travis Hunter
At the Heisman Trophy ceremony, the most prestigious award in college sports, to be presented on December 14, 2024, Travis Hunter will be honored alongside fellow finalist and Adidas partner, Cam Ward, who signed with the brand earlier this fall.
Franklin Sports Signs Multi-Year Partnership with Pickleball Pro Parris Todd
Since joining the sport in 2020, Todd has climbed the rankings, currently holding the No. 8 spot in Women’s Singles in the PPA Tour Rankings.
Skechers x Snoop Dogg Drop Ltd. Gold Medal Sneaker
Originally part of a five-piece custom Skechers capsule, the Snoop One – Gold Medal Snoop shoe is available exclusively on skechers.com and select Skechers retail stores beginning today, Thursday, December 12, for men and women.
Fanatics and the NFL Partner with Todd Snyder on Ltd. Edition Collection
In joining with Fanatics, this collection will be delivered straight to fans by the licensed sports merchandiser and a longtime partner of the NFL.
OrthoLite China Named to Guangdong’s Top 500 Manufacturing Enterprises for 2024
The Guangdong Provincial Enterprise Confederation and Provincial Entrepreneurs Association in the Guangdong province of China release the Top 500 list.
Puma Partners with Spinnova for Wood-Based Fiber
Puma has partnered with Finnish textile material innovation company Spinnova to develop “proof-of-concept products” from wood-based Spinnova fiber for future collections, particularly for products in Puma’s Sportstyle category.
First FDA-Approved Treatment for Severe Frostbite Now Available in the U.S.
Studies show that thousands of people in the U.S. are hospitalized with frostbite yearly. This debilitating condition, most often affecting winter sports enthusiasts, military personnel, and outdoor workers, can lead to digit or limb necrosis requiring amputation.
Denver to the Slopes: Winter Park Express Expands for 2025
The Winter Park Express, operated by Amtrak, announced, in cooperation with the State of Colorado and the Colorado Department of Transportation, that it will kick off the 2025 winter season with expanded service from Denver’s Union Station.
Skechers Celebrates Giving Tuesday Reaching $12 Million in Donations for Shelter Animals
Skechers’ contributions have helped save and support over 2.2 million shelter animals across the United States, Canada, the U.K., and Japan through sales of the Bobs brand.
Ortholite Cirql Launches Industrially Compostable, Biodegradable Material for Footwear Brands
Cirql Zero debuts at ISPO Munich as the midsole in a concept shoe called the “Disappearing Shoe,” designed and developed by the Cirql team. Cirql Zero will be available to footwear brands beginning in January 2025
