Toad&Co, the outdoor lifestyle apparel company, added Mountain Lake Marketing to their sales force with responsibilities for the Mid-Atlantic territory.
Based in Pennsylvania, Mountain Lake Marketing was founded by Bill Love, a sales veteran who has been in the outdoor industry for over 30 years. His team includes Bill Keys, Doug Reilley and Jonathan Lawrence. The agency represents brands across the outdoor apparel and footwear markets.
“Toad&Co is thrilled to partner with such a high caliber agency,” notes Scott Whipps, Toad&Co vice president of sales. “Mountain Lake Marketing has a best-in-class team and organizational structure that will add value to Toad&Co retailers in the Mid-Atlantic as they work to grow their lifestyle sportswear categories.”
Mountain Lake Marketing will begin showing Toad&Co’s Spring 2018 collection to retailers immediately and will debut the Fall 2018 collection in at Outdoor Retailer Winter Market in January.
“Mountain Lake Marketing is thrilled to be working with Toad&Co,” notes Bill Love. “We’ve been amazed at the passion and fervor that our dealers have shown for the brand and look forward to being a part of their energy. Toad&Co fits in perfectly with our ideals and goals as an agency and will enhance the synergy we enjoy with our stable of strong outdoor brands.”
