Tiger Woods signed a partnership deal with Rolex, the luxury watch brand, marking his first major endorsement since his downfall at the end of 2009. Tag Heuer in August 2011 ended its sponsorship deal with Woods following others after the sex scandal.
Terms of the deal were not disclosed.
“Rolex is convinced that Tiger Woods still has a long career ahead of
him and that he has all the qualities required to continue to mark the
history of golf,” Rolex said in a statement. “The brand is committed to
accompanying him in his new challenges.
“This association pays tribute to the exceptional stature of Tiger Woods
and the leading role he plays in forging the sport's global appeal. It
also constitutes a joint commitment to the future.”
“Rolex is convinced that Tiger Woods still has a
long career ahead of him, and that he has all the qualities required to
continue to mark the history of golf,” the company said in a statement.
While some sponsors, in particular athletic footwear and apparel maker Nike and video game producer Electronic Arts, stood by his side, AT&T, Accenture, Tag Heuer, Gatorade and Gillette dropped him as a spokesman.