50 years after its first store opening in the North Beach neighborhood, The North Face has opened a concept shop in San Francisco aimed at the city explorer.
The storefront in the Jackson Square neighborhood is the first of its kind in the U.S., and will focus exclusively on the label’s premium streetwear range. A similar space will be featured within The North Face New York Flagship store opening on 5th Avenue later this month.
Open for a limited time only, the Urban Exploration shop will be devoted to protective gear suitable for the modern urbanite. New product will be regularly dropped in-store in the coming months, including collaborations and curated pieces from the brand’s Japanese and Hong Kong collections.
The shop will feature product like the Original Daypacks and Soft Duffels reissue. In honor of the company’s 50-year tradition of making handcrafted outdoor gear, The North Face revived some of the first packs sewn and sold at the company’s original location.
Made entirely in the U.S., The North Face worked with a third-generation factory in Chicago and the Horween Leather Co., one of the oldest tanneries in the nation. The throwback bags were crafted for durability and feature waxed cotton canvas, double reinforced panels, riveted stress points and leather trims. The collection includes: ’68 Daypack, ’78 Duffel – Small and ’78 Duffel – Large. These originals are available now in limited quantities at the San Francisco shop, but will be sold online and at the 5th Avenue location beginning October 13.
