The Nielsen Company B.V. announced that its indirect wholly-owned subsidiaries, Nielsen Finance LLC and Nielsen Finance Co., are proposing to issue $330 million aggregate principal amount of 7.75% Senior Notes due 2018 (the “Notes”) in a private offering that is exempt from the registration requirements of the Securities Act of 1933, as amended (the “Securities Act”). The Notes will trade interchangeably with the $750 million aggregate principal amount of 7.75% Senior Notes due 2018 issued by Nielsen Finance LLC and Nielsen Finance Co. on October 12, 2010.

Nielsen intends to use the net proceeds from this private offering to redeem Nielsen’s outstanding 10% Senior Notes due 2014 and 9% Senior Notes due 2014 and related obligations.

The Notes are being offered only to qualified institutional buyers in reliance on Rule 144A under the Securities Act, and outside the United States, only to non-U.S. investors pursuant to Regulation S. The Notes will not be registered under the Securities Act or any state securities laws and may not be offered or sold in the United States absent an effective registration statement or an applicable exemption from, or a transaction not subject to, the registration requirements of the Securities Act and applicable state securities laws. This news release does not constitute an offer to sell or a solicitation of an offer to buy any of the Notes, nor does it constitute an offer, solicitation or sale in any jurisdiction in which such offer, solicitation or sale is unlawful.