The Hockey Company Appoints VP, Global Product Creation

The Hockey Company announced the appointment of Michel Benoît to the position of Vice-President, Global Product Creation.

“We are pleased to add Michel to our team.” said Matt O'Toole, President and CEO of The Hockey Company, “He is a proven innovation leader with outstanding accomplishments in the development and launch of market leading sports products.”

Mr. Benoît has extensive background in the sporting goods industry where he has held executive management positions in marketing and product development with ADIDAS-SALOMON, Bauer-Nike Hockey and Bombardier Recreational Products. He was most recently with the Johnson Envinrude division of Bombardier Recreational Products.

The Hockey Company Appoints VP, Global Product Creation

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