HanesBrands, Inc. has inked a five-year extension of its apparel partnership with Duke University. The partnership renews HanesBrands’ exclusive rights to sell Duke’s fanwear in the mass retail channel. 

Duke University is one of over two dozen schools with an exclusive mass retail partnership with HanesBrands, including Florida State, Penn State, the University of Michigan, Clemson University, and Auburn University. In addition, over a dozen universities have primary apparel partnerships with HanesBrands, including the University of North Carolina at Chapel Hill, the University of Cincinnati, The Ohio State University, and the University of Georgia.

“Passion for the Blue Devils runs deep in HanesBrands’ home state of North Carolina as well as nationally, and we’re proud to continue to support and engage their faithful fanbase,” said John Fryer, HanesBrands president of Licensed Sports Apparel. “This is our longest extension to date with Duke, and it’s a testament that our partnership is helping to grow their market among loyal fans, alumni and students.”

Duke’s partnership extension with HanesBrands was completed with the University’s exclusive licensing agent, CLC.

HanesBrands is a global apparel company with in-house design expertise and manufacturing. In addition to Champion and Hanes, the eco-forward Alternative Apparel and ComfortWash brands are included in the company’s collegiate apparel program.

Image courtesy Duke University