First-round draft pick AJ Griffin signed a brand ambassador deal with The Athlete’s Foot (TAF) following his selection by The Atlanta Hawks.
The Atlanta-based retailer named the former Duke basketball player as ambassador, with Atlanta and North Carolina as key markets for its business.
“I am so excited and honored to serve as an ambassador of TAF,” said Griffin. “From visiting the store while at Duke, to getting my hands on the newest drops, to now having TAF welcome me to Atlanta, I couldn’t ask for a better partner to align with.”
As a TAF ambassador, Griffin will make in-store appearances in North Carolina and Atlanta to support a local non-profit organization within the TAF Impact focus areas of locally/underserved communities.
“We are beyond thrilled to officially welcome AJ Griffin to Atlanta and, most importantly, the TAF family,” said Matt Lafone, president, TAF. His commitment to his sport, community and love of sneaker culture made him a natural choice for us.”
The Athlete’s Foot sneaker and streetwear retailer has 550 stores and e-commerce shops in more than 30 countries. Its global headquarters are in Stans, Switzerland, and Atlanta, GA.
