Texon has appointed Bryan Whitfield as its new group sales director. Whitfield has previously lead sales and business development for international companies including Avery Dennison, Velcro and Bemis.
Whitfield will be tasked with building a long-term sales strategy to drive the company’s double-digit growth trajectory by furthering its status for brands looking for innovative, versatile, sustainable performance materials.
Jelle Tolsma, CEO at Texon, said, “Bryan joins Texon at an incredibly exciting time. Despite COVID-19 and its impact on consumer markets, we had a strong, productive 2020 increasing our share of work with existing customers and winning new contracts. As the world continues to tackle the challenges associated with the pandemic, we are pushing on with our growth plans and ramping up our sustainability and innovation efforts. Under Bryan’s stewardship, our global sales team will continue to deepen relationships with existing customers and pursue new opportunities identified in territories worldwide.”
Whitfield said, “Many of the finest consumer brands in the world trust Texon to help bring their designs to life. The business has an enviable reputation for sustainability, quality, innovation, and technical service, and is renowned for driving forward the future of new materials for footwear and other consumer applications. I look forward to working with the Texon team to reinforce the company’s capabilities and deliver on its growth ambition.”
Whitfield succeeds Matt Smith, who leaves Texon after almost a decade of service. Whitfield will be based in Dallas, TX. Texon operates in more than 90 countries.
Photo courtesy Texon
