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Teva Partners With Hudson’s Bay

April 6, 2017
SGB Update
Hudson’s Bay partnered with Teva on a limited-edition collaboration that launches exclusively in Canada at Hudson’s Bay stores and thebay.com. The collaboration is also available at Teva.com. The collection offers two styles for men and women that combine the iconic Hudson’s Bay Company stripes with the functional design that Teva is known for.
A nod to the adventurous pedigree of both brands, the Original Universal and Flip styles feature custom Hudson’s Bay Company signature stripe webbing straps, leather topsole and rubber outsoles for the versatile explorer. Retailing between $75 – $99CDN and $55 – $75USD, the two styles share the legacy of the Hudson’s Bay Company Collection Point Blanket and the Teva sandal silhouette – which was originally envisioned by a Grand Canyon river guide.

“Hudson’s Bay is excited to partner with Teva for this fun collaboration, as we both share an adventurous spirit,” said Hilary Kelley, vice president, design, HBC Collections, Hudson’s Bay. “Whether you’re on a great escape in the wilderness, or trekking through the city, these sandals are the perfect pair of shoes to get outside and explore.”

“This first-ever Hudson’s Bay x Teva collaboration brings to life a unique sense of exploration and independent spirit that sits at the core of both iconic brands,” said Maggie Winkel, general manager at Teva. “There is no short supply of heritage between both brands, which makes this collaboration special and unique for our fans.”

The Hudson’s Bay x Teva collaboration will also be available on the Teva European site later this month.

Photo courtesy Teva

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