TaylorMade Names Marketing Execs to TMAG, Ashworth Brands

The TaylorMade-adidas Golf Company has named Bob Maggiore vice president of brand and product marketing for the TaylorMade brand and Harry Arnett vice president of brand and product marketing for the adidas Golf and Ashworth brands.

Maggiore, a 17-year golf industry veteran (12 with TMaG), took the reins of TaylorMade’s marketing division three years ago, and since then has led the team responsible for the planning and execution of all marketing activities that supported a variety products, including the r7� SuperQuad, Burner� 07, R9� and R9 460 drivers, Burner irons, Monza� Itsy Bitsy Spider putters and TP Red� LDP, TP Black� LDP and Penta TP tour balls. In his new role, Maggiore will also be responsible for TaylorMade’s product marketing efforts in addition to brand marketing.

Arnett joined TMaG in 2007 as brand director for TaylorMade before taking charge of product marketing (clubs and balls) two years ago. The R9, R9 460, R9 SuperTri and Burner SuperFast drivers, Rescue� 09 hybrids, Burner and R9 irons, and Penta TP balls were created under his watch. Arnett came to TMaG following two years as director of marketing for Russell Athletic, a leading supplier of high school, collegiate and professional team uniforms. In his new role Arnett will lead the team responsible for the planning and execution of all marketing activities that support the adidas Golf and Ashworth brands.