The First Tee named TaylorMade-adidas Golf Company as a National Trustee, the first in the equipment sector of the golf industry to contribute a minimum of $1 million to the positive youth development program.

“TaylorMade-adidas Golf’s industry-leading commitment to The First Tee will significantly impact our ability to introduce more young people to the game of golf,” said Joe Louis Barrow, Jr., who made the announcement from Pebble Beach Golf Links, site of this week’s Wal-Mart First Tee Open at Pebble Beach, a unique Champions Tour event where 78 juniors play alongside 78 professionals. Each participating junior will wear adidas Golf apparel during the tournament. “Not only will TaylorMade-adidas Golf's gift assist us in attracting more youngsters to the game, it will enhance the delivery of our character education programs that help young people transfer the positive values of golf to everyday life,” said Barrow. “We are especially thankful to TaylorMade-adidas Golf and of course our Founding Partners and network of public and private partners who make these opportunities for young people possible.”

TaylorMade-adidas Golf has partnered with The First Tee since 2003 by annually donating proceeds from the sale of special edition hats and bags created in recognition of the four major golf championships. Their contributions over the last four years have reached nearly $300,000. TaylorMade also contributes funding that enables The First Tee to provide properly-sized clubs to new Chapters and participants.

“The positive impact that The First Tee makes every day on the lives of young people cannot be overstated or overestimated,” said Mark King, President and CEO of TaylorMade-adidas Golf. “That's why we consider it an obligation and an honor to lend our continued support, and why we're extremely proud to be named a National Trustee.”