Taurus announced that its board of directors has appointed Bret Vorhees as CEO of Taurus Holdings, Inc., which encompasses Taurus USA, Rossi and Heritage Manufacturing product lines.

The leadership appointment is effective immediately.

Vorhees recently left his position as VP of sales and marketing at Walther Arms, where he spent the last six years in an executive leadership role.

“We are excited to add the unique skill set and experience that Bret Vorhees brings to the company. Bret is a customer-focused leader with an extensive background bringing exciting innovation to the firearms industry. His passion for industry-leading firearm development will push the Taurus, Rossi and Heritage brands to the next level,” said Salesio Nuhs, global CEO of Taurus.

Vorhees said, “I am honored to come on board to lead this great company. This is an exciting time for Taurus as we have just celebrated our 80th year in business, we opened the new facility in Bainbridge, GA and have a pipeline full of fantastic product innovations that will contribute to making Taurus the top brand in our industry. With increased investment in U.S. manufacturing, Taurus will bring more innovative products to the market, at a great value. I am also very excited to relocate with my family and to enjoy all of the great benefits that Georgia has to offer.”

Taurus is owned by Taurus Armas, S.A. which is a publicly-traded company based in Brazil.

Logo courtesy Tauras