Target plans to continue its alliance with Shaun White with the return of the Shaun White 4 Target collection. After a successful limited edition line premiere in fall 2008, White and Target decided to collaborate again to produce a fashionable line
of apparel inspired by Shaun's life, along with his interest in music
“We are really happy to be continuing the line. It's such a great relationship with Target and we're excited about the direction we are going with the collection,” said White.
The collection will be filled with reasonably priced pieces including: denim, hooded sweatshirts, jackets, graphic tees, wovens and shorts. White's influences will be reflected in the hand-drawn art and humor
infused throughout the line and is epitomized by the return of the
skate monster that debuted in the limited edition launch.
Trish Adams, senior vice president, Target, had this to say, “This collection is a tremendous addition to our product offering for boys and young men. Shaun White 4 Target offers our guests unique designs that are a clear reflection of Shaun's lifestyle, personality and his many interests at unbelievable prices.”
“We can't wait to have the line back in stores and online,” said Troy Michels, Target Lifestyle Marketing. “This is such a great addition to our partnership with Shaun and we're proud to be bringing the line back.”