Academy Sports + Outdoors renewed its multi-year partnerships with the University of Alabama and Auburn University…
Tag: Trade
Foot Locker Ad Stars NBA Draft Prospect Dante Exum
Foot Locker, Inc. launched on YouTube a series of five new commercials with Adidas featuring NBA Draft prospect Dante Exum of Australia…
Weatherby Hires New Director of Marketing
ustin Moore is the new Weatherby Director of Marketing…
Yurbuds Acquisition Marks Harman’s First Active Lifestyle Investment
Yurbuds LLC, which carved out a business by designing slip-resistant ear buds for runners and other endurance athletes, was acquired last week by Harman International Industries. While Harman is a major supplier of personal entertainment systems for the a
New Jersey Passes Ivory Ban…
The New Jersey legislature passed S. 2012/A. 3128, a total ivory ban bill with no exemptions for existing legal ivory, including 10,000-year-old mammoth ivory…
Learfield Sports to Acquire Licensing Resource Group
Learfield Sports, a college sports multimedia rights firm, entered into an agreement to acquire the sports marketing company Licensing Resource Group…
Washington Redskins’ Trademark Registrations Cancelled
In what’s expected to put significantly more pressure on Washington Redskins owner Daniel Snyder to change his team's name, the United States Patent and Trademark Office canceled the team's trademarks on the basis that it is “disparaging t
Boathouse Sports Signs Agreement With US Collegiate Development Camps
Boathouse Sports officially signed on as a sponsor of the US Collegiate Development rugby camp. Boathouse Sports will be providing players and coaches…
Speedo Partners with Red Cross
Speedo USA, a division of PVH Corp., and the American Red Cross announced a new, multi-year agreement that will see Speedo USA serve as the exclusive licensee of the American Red Cross in the Begin to Swim category. Beginning in 2015, select Speedo produ
Charles River Apparel Announces Addition to Sales Team
Charles River Apparel, a manufacturer of outerwear and performance apparel, has added two outside sales representatives to handle growing accounts on the West Coast and Mid-Atlantic states…
USA-Ghana Nets ESPN Highest Ever Overnight Rating
Nearly 16 million people in the U.S. watched the country’s World Cup opener on TV. The Nielsen company says 11.1 million people who saw the U.S. beat Ghana, 2-1 on Monday on ESPN represented that network’s biggest audience for a soccer match..
Hawk Opens New Headquarters in Michigan
Hawk, introduced in early 2014, is a new brand of hunting gear and equipment and is now housed in a new location…
New Officers Elected by Sporting Arms and Ammunition Manufacturers’ Institute
At its annual meeting June 19 in Providence, RI, the Sporting Arms and Ammunition Manufacturers' Institute elected a new chairman and vice-chairman…
NRF Asks Appeals Court to Overturn Swipe Fee Settlement
The National Retail Federation and the Retail Industry Leaders Association asked an appeals court to overturn a federal judge’s approval of a controversial lawsuit settlement over Visa and MasterCard’s credit card swipe fees…
Goldwin Ski Pushing to Open 200 Ski Shops by 2017, Grow C3Fit Brand
Goldwin Inc. of Japan plans to increase distribution of its luxury Goldwin ski apparel brand by ten-fold to about 200 doors in the United States by 2017, the president of the company’s new U.S. subsidiary told The B.O.S.S. Report.
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