Travel media company Lonely Planet has acquired a strategic stake in media house Teton Gravity Research (TGR). The investment comes as TGR has doubled in size in recent years becoming one of the top media houses in the action sports and outdoor industries
Tag: Trade
Holiday E-Commerce Spending Grew 15 Percent
ComScore reported holiday season U.S. retail e-commerce spending from desktop computers for the entire November-December 2014 holiday season reached $53.3 billion, marking a 15-percent increase versus the corresponding days last year. Cyber Monday (Monday
Walls Brands Hires Backbone Media to Help With Repositioning
Walls Brands has hired active lifestyle agency Backbone Media to manage its communications strategy and public relations outreach for its workwear and hunting apparel brands Walls Outdoor Goods, Big Smith, 10X, Liberty and Duxbak brands…
Report: Adidas Displaces Nike at University of Miami Hurricanes
Adidas has displaced Nike as the apparel and merchandise licensee and uniform provider for the Miami Hurricanes, according to two South Florida newspapers. Citing anonymous sources, the Sun-Sentinel and Palm Beach Post reported Monday that the University
Under Armour Launches UA Record
Under Armour unveiled UA Record, the latest addition to its comprehensive health and fitness network, at the Consumer Electronics Show in Las Vegas. Members can invite up to 20 friends within their network to compete in customized health and fitness chall
Fulfillment by Amazon Sellers up 65 Percent in 2014
Amazon said the number of sellers adopting the Fulfillment by Amazon (FBA) service grew more than 65 percent year-over-year worldwide in 2014 and that FBA units shipped worldwide grew more than 50 percent year-over-year during the 2014 holiday season…
Craft Sportswear North America Names Schenker CEO
Craft Sportswear North America has named Eric Schenker as its new chief executive officer…
Russell Athletic Presents Fight Like Dylan Award
Russell Brands, LLC announced Shoreham-Wading River High School as the recipient of the fourth annual “Fight Like Dylan Award,” which honors the courageous life of Dylan Rebeor, a high school football player who lost his battle with cancer an
The Bike Cooperative Grows West Coast Membership
The Bike Cooperative added 15 independent bicycle dealers to its membership in the back half of the year, including eight from the West Coast…
BioLite to Debut First Lighting Product at CES
BioLite LLC will debut the its first lighting product at the Consumer Electronics Show next month in Las Vegas…
Tubbs Snowshoes Bolsters Partnership with Nonprofit Splore
Tubbs Snowshoes has agreed to supply snowshoes to the non-profit Splore for the next five years in an effort to continue empowering individuals who may otherwise have trouble experiencing winter activities…
Rider Sandals Sponsors Brazilian World Travelers
Rider Sandals will sponsor a “two year couchsurfing trip around the world.” A couple, Rômulo Wolff, 34, and Mirella Rabelo, 32, have left behind good jobs, their salaries and stressful lives in São Paulo, Brazil to travel around the world…
Sherpa Adventure Gear to Honor Ladies of K2 At OR
Sherpa Adventure Gear will host a reception to congratulate Dawa Yangzum Sherpa and Pasang Lhamu Sherpa on their successful summit of K2 in 2014. The event will take place at Outdoor Retailer Winter Market on Thursday, Jan. 22, 2015 from 4:00 to 6:00 p.m
Altamont Capital Invests in Hybrid Apparel
Altamont Capital Partners has partnered with existing shareholders to lead a strategic investment in Hybrid Apparel (Hybrid), a leading supplier of branded, licensed and private label apparel. Current shareholders, including Hybrid Founder and CEO Jarrod
Sanford Sports Science Publishes Concussion Study on Youth Football
The force of head impacts in youth football can be similar to high school and college but may not necessarily affect short-term neurological function in children, according to a study authored by Sanford Health’s Thayne Munce, Ph.D., and colleagues
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal