Guardian Sports said HEX Performance, athletic apparel and gear detergents, and The Art of Lax have signed on as sponsors for the 2nd Annual Guardian National Championships…
Tag: Trade
Fleet Feet Sports Looks to Amplify its Success
Fleet Feet Sports has ramped up expansion over the last several years, including opening 22 stores last year and 21 in 2013. But much of the internal efforts over the last year have been focused on transforming the Fleet Feet Sports experience to reach th
Nomad Anglers Enters Detroit Metro Market
Nomad Anglers has opened its first store in metro Detroit and its third location in Michigan…
Adidas Unveils Ramped-Up Growth Plan For Football, Running and Originals
At an investor event today in Herzogenaurach, the Adidas Group detailed robust growth plans for three of its key categories for the Adidas Brand – football (soccer), running and Originals – over the next five years. While Adidas Football and Adidas Origin
Sunice Continues Partnership with PGA Tour
Sunice is continuing its partnership with the PGA Tour, having been selected as outerwear supplier for the International Team at The Presidents Cup 2015…
Senate Gives Obama Fast Track Authority
The U.S. States Senate voted Wednesday to give President Obama Trade Promotion Authority (TPA) needed to consummate the Trans Pacific Partnership, which enjoys broad support in the sporting goods, apparel and footwear industry…
Electric Co-Founder Kip Arnette Retires
Electric, the eyewear brand aimed at the action sports space, announced today that Kip Arnette, its co-founder, is retiring after 15 years with the brand…
SRAM Snuggles in at New Chicago Headquarters
SRAM LLC has officially moved its global headquarters to a new location in Chicago's West Loop neighborhood that includes an 1/8 mile test track…
Everlast Opens First Stores in the U.S.
Everlast Worldwide is opening all three of its first U.S. brand stores in Florida. The stores will showcase boxing and mixed martial arts gear, alongside its new line of fitness apparel for men and women…
Nike Ad Celebrates Cavaliers’ Unlikely Run
Nike ran a full-page ad in the Cleveland Plain Dealer celebrating LeBron James and the Cleveland Cavaliers' run in the NBA playoffs…
Fitbit’s IPO Sizzles
Proving many of its critics wrong and highlighting the hot prospects for the health-tracking device category, Fitbit last week made a huge splash in its initial public offering…
New Balance Extends Agreement with Tennis Player Milos Raonic
New Balance and Canadian tennis star Milos Raonic announced the signing of an exclusive sponsorship deal that will extend and strengthen Raonic's relationship with the New Balance brand…
Gap Sees Active Growth Well Beyond Athleta
While Athleta remains its chain most focused on the athleisure opportunity, Gap Inc. officials see opportunities in the active space for all its chains…
Fitbit Boosts IPO Price Range
Fitbit, which is set to go public later this week, significantly increased the size of its proposed IPO. At the top of its new price range, the company would have an initial market cap of around $3.89 billion…
Hudson Bay Co. to Acquire Galeria Kaufhof, Sportarena
Canada-based Hudson's Bay company (HBC) has agreed to acquire Metro's department store group, which includes 16 Sportarena stores, the Galeria Kaufhof chain and its Belgian subsidiary Inno, for €2.825 billion…
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