Rising advertising and R&D expenses at Garmin Ltd.’s Fitness and Outdoor segments came under scrutiny during its first quarter earnings call last week, when analysts pressed executives on how long the company would have to sustain higher spending le
Tag: Supplier
USA Cycling Names Wiggle Executive as Next CEO and President
USA Cycling late Thursday named Derek Bouchard-Hall, a Harvard MBA and executive at UK-based online bike dealer Wiggle, as its next CEO & President…
Columbia’s Q1 Yields Upside Surprise
Columbia Sportswear Company cheered investors last week when it said it expects operating margins to hit double digits for the full year following stronger than expected first quarter sales of Columbia and Sorel gear…
Big 5 Sees Sales Bounce Back, Net Improve in Q1
With sales picking up in March with the arrival of seasonally spring weather, Big 5 Sporting Goods Corp. reported first-quarter earnings reached the higher end of its guidance…
Life Fitness Sees Modest Growth in Q1
Brunswick Corp. reported sales in its Fitness segment, which includes Life Fitness and Hammer Strength equipment, rose 3.1 percent in the first quarter to $185.6 million and advanced 6 percent on a currency-neutral (c-n) basis…
SUP Industry to Participate in OR Summer Market and Surf Expo
The StandUp Paddle Industry Association (SUPIA) has reached an agreement to exclusively endorse and participate in Surf Expo’s two annual shows and Outdoor Retailer’s Summer Market…
Mizuno Renews Contract with Boston Marathon Women’s Winner
Mizuno USA signed a multi-year renewal contract with 2015 Boston Marathon Women’s Winner, Caroline Rotich. The partnership has a global reach, with specific USA responsibilities…

Sanuk Launches Global Brand Campaign
Sanuk, a division of Deckers Brands, announced the launch of its multi-platform, global marketing campaign titled, “Always…Sanuk.” Rolling out in April, the campaign is an evolution of the brand's 2014 campaign aimed at educating the consumer about t
Patagonia Film Illustrates Brand’s Growing Activism
Patagonia released The Fisherman’s Son, a new 30-minute film chronicling a Chilean man's struggle to preserve his favorite surfing spot, in an illustration of the brand's own broadening environmental activism…

Puma Debuts First Rihanna Ad
Puma unveiled its first ad starring pop star Rihanna on social media with a caption, “An icon who does it all needs a shoe that can keep up. Introducing the Pulse XT, worn by @badgalriri.#ForeverFaster.”…
Granite Gear Celebrates Designers SGB 40 Under 40 Award
Granite Gear, manufacturer of award-winning backpacks, is proud to announce that their Senior Director of Design and Development, Michael Meyer, is a recipient of the prestigious ‘SGB 40 Under 40’ Award from Sporting Goods Business Magazine…
Implus Control Sold to Berkshire Partners
Implus Corp., which owns Sof Sole, YakTrax, Airplus and other sports accessories brands, announced that Boston-based investment firm, Berkshire Partners LLC, entered into a definitive agreement to acquire a majority position in the company, alongside mana
Scheels Plans First Colorado Store
Scheels plans to open its first Colorado store in Johnstown. The store is scheduled to open in spring 2018…
Iconix’s Q1 Earnings Improve
Iconix Brand Group Inc. reported earnings rose 5.1 percent in the first quarter, to $62.8 million, or $1.21 a share…
Fitness Activities Continue To Dominate Top Ten List of Core Participants
Fitness-related activities captured eight of the top ten rankings for core sports participants in the United States for 2014, according to the 2015 Sports, Fitness, and Leisure Activities Topline Participation Report published by the Sports & Fitness Indu