Rawlings to Exit Football Equipment Categories

Rawlings Sporting Goods will halt production of football helmets and shoulder pads this year, according to a report by the St. Louis Dispatch. The company, which had entered the football helmet market in 2010, will continue to make footballs and apparel a

Avex Launches #ItTakesADrop Campaign

Avex, the reusable water bottle brand, plans to launch its #ItTakesADrop campaign on July 1 to help raise awareness about protecting and preserving access to water…

Crocs Launches Twitter Campaign

Crocs partnered with advertising agency McKinney to launch a new interactive advertising campaign on Twitter. The campaign allows users to style their own fashion show that takes place virtually…

Intel Acquires Recon Instruments

Intel Corp. has acquired heads up display manufacturer Recon Instruments in an affirmation of its commitment to the smart eyewear category that Google abandoned earlier this year…