Leki Signs Top Ski Racer

Leki inked an athlete sponsorship agreement with two-time Olympic Medalist and five-time World Cup Champion Ted Ligety to last through the 2019 World Championships in Sweden…

E-bikes to Command More Space at Interbike

Though they remain hard to find in independent bicycle dealer (BD) showrooms, e-bikes will be more prevalent on the floor at the Mandalay Bay Convention Center in Las Vegas during Interbike next week thanks to the continue leadership of two European compa

Champion Benefiting as Value Alternative

At Goldman Sachs Global Retailing Conference, Rich Noll, HanesBrands Inc.’s chairman and CEO, said the company’s Champion brand is benefiting from its value positioning under Under Armour and Nike…

SFIA Summit Puts Spotlight on Youth Sports Experience

While some kids become coach potatoes due to preoccupation with digital devices, video games or TV, many are increasingly led there due to frustrations finding their way onto the playing field. The challenges facing youth sports participation took center

Quiksilver Turns to Major Billabong Shareholder for Rescue

Quiksilver Inc. filed a Chapter 11 bankruptcy petition Tuesday after securing a financing package from the same private equity firm that helped rescue – and remains one of the two largest shareholders of – its global rival Billabong International Ltd…

ABEO Group Names New CEO of SA Sport

ABEO Group reported Bill Wild has become the new CEO of SA Sport, the gymnasium and sports equipment manufacturer. Wild most recently served for twelve years as EVP and VP of sales and marketing for Jaypro Sports…

Adidas Signs Aaron Rodgers

Adidas announced a multiyear partnership with reigning NFL MVP, quarterback Aaron Rodgers. The Green Bay signal caller will take a leading role in upcoming Adidas brand marketing campaigns. Other Adidas NFL endorsers include DeMarco Murray, Jimmy Graham,