BCA and K2 Combine Sales Force

In a move that combines sales forces for two of the largest U.S.-based backcountry product manufacturers, longtime Backcountry Access (BCA) Sales Director, Steve Christie, has been appointed North American sales manager for BCA and K2 BackSide…

Polygiene Partners with Cotton Incorporated

Cotton Inc. is offering an enhanced version of its TransDry moisture management technology that also inhibits growth of ordor causing bacteria using Bluesign-approved chemicals made by the company Polygiene…

Newton Running Signs American Professional Triathlete

Newton Running, the official run course and shoe sponsor of Ironman in the United States, signed a one-year contract with professional triathlete Timothy O’Donnell, who was the top American finisher at the 2013 Ironman World Championships…

Under Armour Signs New Zealand Boxing Star

Under Armour announced in Albany, Auckland that heavyweight boxer Joseph Parker has joined its elite roster of professional athletes, including Canadian UFC champion Georges St-Pierre, Olympic canoe racing gold-medalist Lisa Carrington and Olympic gold-me

Adidas Outdoor and Polartec Support Metanoia Documentary

Adidas Outdoor joined the Metanoia Team with $10,000 as a Snow Cave Level Sponsor of the documentary film about the life and climbs of Jeff Lowe, directed by Jim Aikman, narrated by Jon Krakauer. Polartec has increased their sponsorship to the $10,000 Sno

STX Signs First NHL Player Endorsement Deal

Baltimore-based STX LLC signed Matt Moulson as its first NHL endorser just months before it launches a line of hockey equipment. The company also reached a four-year partnership with USA Hockey that makes STX both an official sponsor and equipment supplie

NRF: Holiday Sales Increase 3.8 Percent

Severe winter weather did not dampen December retail sales as shoppers took advantage of heavy promotions and last-minute deals. According to the National Retail Federation, December retail sales, which exclude automobiles, gas stations and restaurants, i

Tilly’s Holiday Meets Plan

Tilly’s, Inc., the action sports chain, reported that based on the results for the holiday period, it now expects fourth quarter results to be in the mid range of its previously communicated outlook for both comparable store sales and earnings…

Nautilus’ Q4 Revenues Rose 19 Percent

Nautilus, Inc. said it expects to report net sales of approximately $77.1 million for the fourth quarter of 2013, an increase of 18.5 percent compared to the fourth quarter of 2012. Non-GAAP fully diluted earnings per share from continuing operations are

Buff USA Hires Brad Werntz as Director of Sales

Buff USA named Brad Werntz as its director of sales beginning Jan. 13, 2014. Werntz founded Pemba Serves, Inc., a Midwest sales representative agency, which has worked with a plethora of outdoor brands since its founding in 1991…