Club Ride Commercial to Air on CBS Sunday

Club Ride will receive some major television network airtime during the telecast of the Deer Valley Celebrity Skifest, an annual fundraising event for Waterkeeper Alliance. The CBS network special will highlight the Celebrity Ski Challenge, a competition

Craft@SIA Exhibit Space Sold Out

SnowSports Industries America has sold all booth space for the 2015 edition of Craft@SIA, a special exhibit area within the SIA Snow Show that debuted last year and is dedicated to products being made by small and snowboard manufacturers…

Reebok Partners with Kendrick Lamar

Reebok announced a new partnership with acclaimed hip-hop artist Kendrick Lamar. Reebok and Kendrick together hope to inspire and empower youth through programs designed to provide a positive alternative to the streets. Their shared goal provides the crea

Oboz Adds Customer Service Rep for Central U.S.

Oboz Footwear has added Steve Lowry as the newest member of its customer service team. With Lowry's hire, Oboz is assigning customer service reps to specific territories. Lowry will assist Oboz retailers located in the Upper Midwest, Great Lakes and

NRA Partners with Cabela’s

The National Rifle Association announces its partnership with Cabela's, who, for the second consecutive year, will be the Associate Sponsor of the 2015 Great American Outdoor Show…

Asics Introduces First Tennis Racket

Building upon its aggressive growth strategy in the tennis market, Asics America announced the introduction of the BZ 100, a new performance tennis racquet. Asics' first performance tennis racquet, the BZ100 gives competitive players a controllable p

Big Agnes Adds Six Key Staff to Support Future Growth,

Big Agnes has hired six new employees, including two former managers from Eastern Mountain Sports, to support growth fueled by strong demand for new category launches, including its mtnGLO Collection of tents and camp accessories featuring integrated LED