Craghoppers has hired High Country Trading as its sales rep agency in the Pacific Northwest territory, effective immediately.
Managing one of the key territories for Craghoppers, High Country Trading will leverage their many years in the outdoor and travel industries to increase the Craghoppers brand presence. Located in Portland, OR, Jeff Red provides brand support and retail inspiration for brands like Eagle Creek, and X-1 Audio.
We are excited to have Jeff join Craghoppers as our new representative in the Pacific Northwest, said Bill Lockwood, National Sales Director at Craghoppers North America. Jeff has a fantastic reputation with the adventure travel category and the timing is great as we ramp up for fall 2015 and build on our new relationship as the Official Clothing Partner of National Geographic for spring 2015.
We are very excited to add Craghoppers to our growing list of brand partners here in the rain zone, said Red. Craghoppers is a concept originator the product and category synergy between my existing brands in the Outdoor and Adventure Travel markets present a great opportunity for growth, both for our agency and our retail partners in the region.
Created more than 40 years ago in the United Kingdom and tested by some of the worlds toughest hikers, climbers and outdoor enthusiasts, today Craghoppers is part of the family owned Regatta Group with 20,000 stores in 30 countries.
The United States Craghoppers launch includes premium, performance products for hiking, climbing, camping and all kinds of recreational travel. Brand lines include Craghoppers, Bear Grylls by Craghoppers and NosiLife, the worlds most extensive line of insect-repellent clothing.