Mizuno USA appointed Mark Sheehan as vice president – product management, running division. Sheehan will report to Dick Lyons, Senior VP/GM – product divisions. Nike, Puma, Reebok and K-Swiss. Most recently, Sheehan was President of his own firm, Materia
Tag: Supplier
CES to Features Parade of Sports Celebrity Pitchmen
Brands will use several active and retired pro athletes to pitch their products at the 2015 International CES in Last Vegas Jan. 6-9, including Cal Ripken Jr., NBA great Clyde Drexler and a parade of skateboarders, snowboarders and surfers. This year'
Moosejaw Tweaks Loyalty Program for 2015
Moosejaw announced several changes to its loyalty program that include discontinuing its High Altitude program that allowed its most loyal customers to earn discounts at an accelerated rate…
Research Sees Fitness Devices Dominating Wearables Market until 2018
A report by Juniper Research has found that fitness wearables in-use will more than treble worldwide by 2018 with over 70 million devices in-use, compared to an estimated 19 million in-use devices this year. Juniper expects fitness to remain the dominant
Report: Fitbit Exploring IPO
Fitbit Inc is in talks with banks for its initial public offering in the United States, according to a report by Bloomberg. Sources told Bloomberg that Morgan Stanley would lead the IPO and the offering could raise up to $150 million…
Andy Murray Signs Sponsorship Deal with Under Armour
Under Armour has signed British tennis champion Andy Murray as its brand ambassador in a four-year deal. The deal, confirmed on the Andy Murray blog this morning, will see the 2013 Wimbledon champion wear sports apparel, footwear, and accessories from the
Jack Wolfskin Reaches Agreement to Buy Out Chinese Distributor
Jack Wolfskin has reached an agreement to buy out its Chinese distributor and licensee over the next three years to clear the way for a new subsidiary it will establish in the People's Republic of China, or PRC…
Jack Wolfskin to Buy Out Chinese Distributor Amid Flagging Demand
Jack Wolfskin agreed Dec. 24 to buy out its distributor for mainland China, where sales of its products declined 8 percent in the first six months of the year as government austerity policies and a shift away from department stores reduced consumer spendi
Activators to Help Raleigh and Lapierre Dealers Sell E-bikes
Accell North America's Electric Bike Competence Center (EBCC-NA) has assigned two employees to help Raleigh and Lapierre dealers improve sell through of e-bikes introduced to the U.S. market this fall…
Hydro Flask Donates $100K to Local Non-Profits
Hydro Flask is donating $100,000 to three Bend, OR-based nonprofits, including Neighbor Impact Head Start, Oregon Adaptive Sports and Oregon Natural Desert Association…
Ugg Picks Super Model, DJ to Star in Winter 2015 Campaign
The Ugg brand, a division of Deckers Brands, announced the debut of its Winter 2015 “This Is Ugg” brand marketing campaign starring supermodel Chrissy Teigen and…
Mastercard: Holiday Season Revenues Rose 5.5 Percent
Overall, retail sales during the Black Friday to Christmas Eve period — excluding automotive sales — increased 5.5 percent in 2014, according to Mastercard Spendingpulse’s initial view on the 2014 U.S. holiday shopping season. The increase is in lin
Holiday Survey Suggests Competitors Gained on Amazon
The average customer satisfaction score for Amazon slipped five points to 83 to tie with QVC for the highest score among the top 100 e-commerce sites measured over the holidays, likely because of increased price competition, according to Answers Corporati
Bounce SUP to Exhibit Made-in-USA Boards at Surf Expo
Bounce SUP will exhibit its new line of tough yet lightweight, eco-friendly, American-designed and made boards at the Surf Expo later this month…
Win Hanverky Meets Public Float Requirements
Win Hanverky, a major apparel manufacturer for Adidas and other athletic brands, is back in compliance with the listing standards for the Stock Exchange of Hong Kong after restoring its public float to…
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