As Outdoor Reps Add Bike Brands, So Do EORA Shows

The Eastern Outdoor Reps Association is expanding into cycling. EORA said its member reps will begin exhibiting mountain bikes and other cycling products at its shows starting this August as part of the organization’s mission to help specialty retai

Adidas Sees World Cup Marketing Benefit

Adidas claims to have ranked as the “most talked about brand” related to the 2014 Fifa World Cup,” generating 1.59 million conversations across Twitter, Facebook, blogs and Tumblr, according to social media analytics firms Simply Measured and Sysomos…

Backyard Collective Hits Seattle Friday

The Conservation Alliance will hold its third Backyard Collective event of 2014 on Friday, July 18, in Seattle, WA. The Conservation Alliance and its Seattle area member companies are teaming up with Forterra to organize…

Federal Judge Approves NFL Concussion Settlement

A federal judge last week gave approval to a preliminary settlement between the NFL and more than 4,500 retired NFL players. The move brings the two parties one step closer to ending a lengthy legal fight over the NFL's financial responsibility to he

FTC Approves Final Order in Marker Volkl/Tecnica Case

The Federal Trade Commission approved two final orders settling charges that ski equipment manufacturers Marker Völkl (International) GmbH and Tecnica Group S.p.A. for many years illegally agreed not to compete for one another’s ski endorsers or emp

Adidas Signs No. 1 NBA Draft Pick

Adidas has signed Andrew Wiggins, the No. 1 pick overall pick by the Cleveland Cavaliers in the June draft. Wiggins is the second member of the 2014 Draft Class to join the Adidas team alongside Danté Exum, who was drafted by the Utah Jazz as the No. 5 ov