WESC Partners with Nokia

Nokia Scandinavia and WESC have joined forces to launch a special edition of the new music-mobile Nokia 3250. The Nokia 3250 WESC Limited Edition will be manufactured in 500 copies and is designed by WESC…

adidas Adds Nano-Tex to Youcum Line

adidas has tapped Nano-Tex to add its Coolest Comfort moisture management treatment to shorts and pants in its Yocum activewear line. The treatment is a quick-acting moisture wicking fabric enhancement which pulls perspiration away from the skin to keep t

Paddlers Celebrate the First Signs of Spring…

Temperatures reaching the high 30’s, melting snow, and later sunsets are subtle indicators spring is on the way. But for thousands of paddlesports enthusiasts the real sign winter has ended is Rutabaga’s Canoecopia event. Held in March for more than 20 ye

Deckers Welcomes Worley as New Teva President…

Deckers Outdoor Corporation hired Peter Worley as Teva brand president, responsible for all aspects of the Teva brand, reporting directly to President and CEO Angel Martinez. Mr. Worley will replace Carlo Lingiardi, who was injured in a cycling accident i

NAU is Ready to Make Waves in the Outdoor Industry…

Last year several senior Nike and Patagonia employees resigned their positions and decided to join an unknown start-up company, which was incorporated as “Under The Wire.” Since that time, rumors have been floating around, primarily based on speculation.

Eastern Rain Brings American Skiing Co. Into the Red…

American Skiing Company reported strong results in its Christmas/New Years and Presidents' Day holiday periods, and slightly lower skier visits than in the prior fiscal year in the East in January. However, at Steamboat and The Canyons in the West, t

SGMA Celebrates Centennial

One hundred years ago today, six sporting goods manufacturers came together to form what is now the Sporting Goods Manufacturers Association. Their mission: enhance the performance, safety, and impact of sporting goods products for all athletes. A centur

Asics Takes on Madden and Danskin in Trademark Suit

ASICS America Corporation and ASICS Corporation Japan have filed separate lawsuits in Federal District Court in California against Steve Madden, Ltd. and Danskin, Inc. for trademark infringement, unfair competition, trademark dilution and false advertisin

Dykes Hired as Sportiva’s Sports Marketing Coordinator

La Sportiva hired Kathy Dykes as their new Sports Marketing Coordinator. Dykes will provide full-time, in-house assistance to Marketing Director, Jonathan Lantz. She will be at the center of La Sportiva’s growing
marketing campaigns, managing all aspects

Oakley to Acquire Optical Shop of Aspen

Oakley, Inc. has signed a definitive agreement to acquire all of the outstanding stock of privately held OSA Holding, Inc. and its wholly owned subsidiary, The Optical Shop of Aspen (OSA). Specific terms of the agreement were not disclosed. The company ex

Footstar Changes Stock Symbol

Following the company's emergence from Chapter 11 last month, Footstar, Inc. is now trading on the Pink Sheets under the symbol FTAR. The company’s stock formerly traded under the symbol FTSTQ…

Golfsmith Hopes to Raise $115 Million in IPO

Golfsmith International Holdings, Inc., has filed a registration statement with the U.S. Securities and Exchange Commission relating to a proposed initial public offering of its common stock through which the company estimates raising $115 million. The co

GBMI Hires McDermut as CFO

Global Brand Marketing, Inc. appointed Martin McDermut to Senior Vice President and Chief Financial Officer. In this position, Mr. McDermut will be responsible for all aspects of corporate accounting and financial management, budgeting and forecasting…