Asics kicked off an international multi-media campaign for its lightweight GEL-Neo33, the latest addition to the Asics 33 Collection. In the 30 second ad by agency of record, Vitro, runners crisscross an urban cityscape carrying glowing balloons…
Tag: People
W. L. Gore Named a Top U.S. Workplace
W. L. Gore & Associates is among just five workplaces to appear on every list of the “100 Best Companies to Work For” since the rankings debuted three decades ago. The global technology company, which continues to expand its workforce, earned the No. 38 s
The North Face’s $750,000 Pledge Rounds Out $3.5 Million Campaign at The Conservation Alliance
The North Face committed an additional $750,000 over three years to The Conservation Alliance Legacy Fund, enabling it to reach its $3.5 million endowment goal. Earnings from the Legacy Fund will cover operating expenses for the organization…
NSSF Reports 2012 Firearms Sales Outlook Promising After Record-Setting Year
Many indicators, including a record-setting 2011, show the firearms industry continues to thrive in a down economy and that the potential exists for another strong sales year in 2012, reports the National Shooting Sports Foundation®, the trade association
Nike Launches FuelBand Smart Wristband
Nike Inc. unveiled the Nike+ FuelBand, a wristband meant to track activities and provide wearers with NikeFuel scores. The ergonomic Nike+ FuelBand captures and displays four different metrics: time, calories, steps and NikeFuel – a new metric that will
MTRiP Data Show Reservations Dropping at Mountain Resorts
The lack of snow caused reservations taken in December at major U.S. mountain resorts for arrivals in December through May to drop 21.6 percent compared to the same time last year, according to the most recent data released by the Mountain Travel Research
Tubbs Expands Snowshoe Series at Outdoor Retailer Winter Market
Tubbs Snowshoes announced that it will expand its award-winning FLEX™ Series with the addition of the new FLEX ALP XL for tackling the backcountry with heavier loads. The new series of snowshoes will be on display at the Tubbs booth, #35113, at the Outdoo
Nau Debuting Latest Fall/Winter Collection at OR Winter Market
Nau, the urban and outdoor apparel company, will introduce their latest collection for Fall/Winter 2012 at the upcoming Outdoor Retailer Winter Show. The collection is a mash up of urban styling and outdoor performance with products that work in a variety
Stanley Launches Campaign for Retailers at ORWM
Stanley Outdoor, a brand of PMI, unveiled a new retailer campaign – “Thermalware 101” – at the 2012 Winter Market Outdoor Retailer Show. The campaign is designed to educate buyers about Thermalware, its importance as a new category, and its relevancy for
Sierra to Debut New Insulation Technology and Sleeping Bag Line at ORWM
Sierra Designs is debuting its groundbreaking DriDown insulation technology in a new line of sleeping bags at the 2012 Outdoor Retailer Winter Market trade show in Salt Lake City…
Spalding and Sportsfield Specialties Announce Strategic Partnership
Spalding, a division of Russell Brands LLC, and Sports Specialties LLC, a wholly-owned subsidiary of Sportsfield Specialties Inc., based in Delhi, NY, announced an agreement making Sports Specialties the exclusive licensee for Spalding indoor sports cons
Sierra Designs Hires Outdoor Industry Veteran Michael Glavin
Sierra Designs, long time manufacturer of backcountry equipment and apparel, has hired outdoor industry veteran Michael Glavin to the recently created vice president and brand manager position…
SHOT Show 2012 Kicks Off Today
Las Vegas is center of the shooting sports universe today as nearly 60,000 firearms industry professionals make their way to the city to the annual Shooting, Hunting and Outdoor Trade Show to get a first look at the new products and services they hope wil
Deadline for National Bike Week Scholarship Approaching
The deadline for submitting an application for a scholarship of up to $1,000 to attend the National Bike Summit is Jan. 30, according to the National Bike Dealers Association, or NBDA…
Moosejaw to Unveil Massachusetts Store March 3
Moosejaw said staff at its newest brick-and-mortar store will use iPads and mobile POS systems so they can engage customers with online product reviews, check inventory at Moosejaw.com and then check out customers from the floor. The company will celebrat
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