Swimming Australia entered a new partnership with swimwear brand Arena that will see the brand become the official swimwear supplier of the Australian Dolphins Swim Team for the next four years.
The partnership with Italian-based Arena, a leading manufacturer of competitive swimwear and equipment, will commence in January 2017, with Swimming Australia committing to partner and help drive sales of Arena products in Australia.
Some of the stars of the Dolphins wearing Arena include World Champions Cate and Bronte Campbell, Mitch Larkin, Emily Seebohm and Jessica Ashwood.
Swimming Australia CEO Mark Anderson said, “We welcome Arena to our team and our swimming family in Australia…We will be working closely with Arena to further enhance our elite performances in the pool over the coming four-year cycle, as we seek continuous improvement and world’s best partners to assist us in the next stage of our development.
He continued, “Commercially, Swimming Australia is in its strongest period in recent history after re-signing with Mrs Rinehart’s Hancock Prospecting until 2020, and announcing the signing of new partner Optus just prior to Rio, both as Principal Partners.
Swimming Australia National Head Coach Jacco Verhaeren said, “I have worked previously with the Arena team when I was a coach in the Netherlands, and I have seen firsthand the focus, expertise and passion they display when it comes to the elite level.
Photo courtesy Arena
