Swift USA LLC on Tuesday began selling SwiftCarbon’s road, mountain, triathlon and time trial bikes direct to U.S. consumers, even as it scouts potential dealers.
“SwiftCarbon’s commitment to producing the most balanced bikes across categories has helped it gain a passionate following internationally,” said Robb Wolf, Swift USA national sales and marketing manager. “We’ve seen them excel in the pro peloton, compete at the highest levels of triathlon and reach the Cape Epic podium.”
“We’re launching direct sales this fall to gauge consumer demand, while also exploring opportunities to partner with key retailers in establishing immersive brand experiences across the U.S. There is great value in each of these channels. We’re in the unique position of being empowered to start with today’s consumer, understand how they want to make their high-quality bike purchases, and position ourselves to connect with them on their terms,” said Wolf.
To coincide with the arrival of its bikes, SwiftCarbon is preparing to launch a U.S.-based ambassador program comprised of influential cyclists and mountain athletes in some of America’s esteemed cycling locales such as Aspen, CO, and Lake Tahoe, CA.
Reno, NV-based Swift USA, LLC is the exclusive U.S. distributor for SwiftCarbon bikes. Founded in 2008 by former South African professional cyclist Mark Blewett, SwiftCarbon pairs industry-leading technology with a unique distribution strategy to provide discerning cyclists with unrivaled ride quality. SwiftCarbon is based in Xiamen, China, at the doorstep of the world’s most advanced carbon manufacturers, ensuring the highest level of production oversight and quality control.