Magazines are still the media source of choice for hunters and anglers, according to the June 2010 HunterSurvey.com and AnglerSurvey.com polls, which showed 44% of hunters and 33% of anglers use magazines most for information and entertainment.


The second most important media source for anglers are websites, with 25% indicating they use websites as a primary source of information. Television is still a mainstay for hunters with more than 15% reporting they rely most on television for information and entertainment. Only 15% of hunters said they use websites the most to learn about hunting or to be entertained.


Email was cited as a principal source of information by more than 5% of anglers and hunters while state wildlife agency websites were the most important media source for 4% of hunters and 3% of anglers.

Other sources of information used by a small percentage of hunters and anglers included books, newsletters, newspapers, social media (Facebook, Twitter, etc) and radio. However, 4% of hunters and more than 5% of anglers indicated they used all available media sources for learning and entertainment.


“With hunters and anglers using such a wide range of media sources for learning and entertainment, agencies, organizations and businesses should consider adding new media to their traditional outreach platforms to ensure their messages are getting out there. Hunters and anglers do not rely on just one source. Multiple information sources work together to help shape their interests and opinions.” said Rob Southwick, president of Southwick Associates.